Senior Manager, Marketing Planning And Strategy - Content Innovations - Walmart Connect

Position Summary...Walmart Connect helps brands reach Walmart’s 150 million weekly shoppers through powerful omnichannel media solutions. By combining Walmart’s scale, data, and retail expertise, we create meaningful connections between advertisers and customers.

As our retail media business accelerates, we’re expanding the systems, infrastructure, and operational rigor that enable teams to deliver consistent, compelling storytelling at scale. We are investing in a content engine that unifies strategy across vertical, industry, and centralized content teams—empowering the organization to move faster, smarter, and more efficiently.

The Senior Manager, Content Innovation leads the evolution of how content is created, scaled, and activated across Walmart Connect. This role is responsible for identifying, piloting, and operationalizing new tools, technologies, and frameworks—particularly AI-driven solutions—that increase speed, personalization, and efficiency while maintaining brand integrity.

This leader works at the intersection of content strategy, technology, and operations, partnering closely with vertical, industry, sales enablement, legal, and systems teams to bring innovation into everyday workflows.

What you'll do...Content Innovation Strategy

• Define and own the content innovation roadmap in alignment with Walmart Connect business priorities.
• Identify opportunities where AI, automation, or new content models can unlock scale and efficiency.
• Balance experimentation with operational rigor, ensuring innovations are scalable and sustainable.
  
  

AI & Emerging Technology Enablement

• Lead pilots and deployments of AI-powered tools for content creation, summarization, tagging, personalization, and insights.
• Partner with Legal, Privacy, and Brand teams to establish responsible AI guidelines and governance.
• Translate complex technology concepts into practical, usable workflows for content and sales teams.
  
  

Modular & Scalable Content Frameworks

• Design modular, reusable content frameworks that enable rapid customization by vertical and industry teams.
• Enable “build once, personalize many” approaches that reduce duplication and improve reuse.
• Partner with Edit Ops to ensure frameworks meet quality and compliance standards.
  
  

Experimentation & Pilot Programs

• Run structured pilots and proofs-of-concept for new content formats, workflows, and enablement experiences.
• Define success metrics, gather feedback, and determine go-forward recommendations.
• Scale successful pilots into core operating models in partnership with Systems.
  
  

Cross-Functional Partnership

• Collaborate with Systems to integrate innovation into platforms like Seismic.
• Partner with Vertical, Industry, Sales, and Marketing leaders to ensure innovations address real business needs.
• Act as a thought partner and advisor on the future of content enablement at Walmart Connect.
  
  

Measurement & Impact

• Define KPIs to measure adoption, productivity gains, time-to-market improvements, and content effectiveness.
• Use data and insights to refine the innovation roadmap and prioritize investments.
  
  

What you'll do...

• 8–10 years of experience in content strategy, innovation, marketing operations, or digital transformation.
• Demonstrated experience leading AI or automation initiatives in a content or enablement environment.
• Strong understanding of content workflows, governance, and enterprise brand considerations.
• Proven ability to lead experimentation and translate pilots into scalable solutions.
• Excellent stakeholder management and executive communication skills.
  
  

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For Information About Benefits And Eligibility, See One.Walmart.

San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00

Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock
  
  

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

850 Cherry Ave, San Bruno, CA 94066-3031, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.