Senior Manager, Campaign Optimization (Partner Growth Performance & Insights)

Position Summary...The Team Lead – Partner Growth Performance and Insights leads the team responsible for delivering actionable growth insights and optimization recommendations to strategic Walmart Connect partners. This role owns how standardized intelligence is translated into clear, practical guidance that drives measurable performance improvement, incremental growth, and accelerated adoption.

This is a people-leadership role with direct accountability for team execution, prioritization, and the quality and consistency of partner-facing deliverables. This leader pairs people management with analytical expertise and advertising platform knowledge - setting the measurement standards, govern the dashboards and KPIs that drive decisions, and quantify the incremental impact of partner insights.

What you'll do...

Growth Insights & Optimization Ownership

• Own end-to-end delivery of growth insights and optimization recommendations across strategic partners.
• Ensure partners receive clear, actionable guidance tied to performance improvement, growth, and adoption.
• Measure success based on incrementality and outcomes, not baseline activity or reporting volume.
  
  

Performance Intelligence & Measurement

• Establish and own a practical incremental measurement methodology (baseline vs. post, target vs. actual, contribution/attribution, and test-and-learn where feasible) to prove the value of insights delivered.
• Build and govern scalable dashboards, scorecards, and reporting that surface partner performance trends, growth opportunities, and drivers — maintaining a single source of truth.
• Create visibility into the “insight → action → outcome” chain so the team can quantify which recommendations drive measurable partner impact.
  
  

Scalable Enablement

• Translate standardized intelligence into repeatable activation models, “insight modules,” and playbooks.
• Drive scale through automation, templates, and consistent frameworks.
• Reduce reliance on bespoke analyses while maintaining high-impact support for priority partners.
  
  

Team Leadership & Execution

• Lead, coach, and develop a team focused on growth insights, optimization, and analytics.
• Set clear goals, success metrics, and operating rhythms aligned to broader leadership priorities.
• Own prioritization, workload planning, and delivery standards to ensure focus and high-quality output.
  
  

Cross-Functional Collaboration

• Partner closely with Sales, PDMs, Optimization, Sales Ops, analytics/BI, and Partner Network stakeholders to drive execution.
• Serve as the primary owner for external activation workflows tied to growth insights.
• Surface partner needs, trends, and friction points to inform prioritization and planning.
  
  

Preferred Qualifications...

• Bachelor’s Degree in a quantitative field (e.g., analytics, advertising, economics, mathematics, business administration) AND 10-15 years of experience in growth optimization, performance improvement, analytics/insights, or driving adoption initiatives for products, customers, or marketing campaigns.
• Demonstrated experience leading and developing teams in growth strategy, optimization, analytics, or partner enablement functions.
• Proficiency working hands-on with data and tools such as Tableau, SQL, and Excel to support data-driven decisions.
• KPI development and metric governance — strong dashboarding/reporting experience and the ability to translate data into clear, actionable recommendations for non-technical audiences.
• Proven ability to operate in cross-functional, matrixed environments and influence without direct authority.
• Experience prioritizing work in fast-moving environments with competing demands.
• Excellent communication and storytelling skills, including comfort presenting insights to senior stakeholders.
• Media, ad tech, retail media, or platform ecosystem experience preferred.
  
  

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For Information About Benefits And Eligibility, See One.Walmart.

Hoboken, New Jersey US-10279 | Los Angeles, California US-10988: The annual salary range for this position is $108,000.00 - $216,000.00

San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

• Stock
  
  

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.