Marketing Manager

What if you could help shape the future of one of the most celebrated wine regions?

WHAT IS THE WALLA WALLA VALLEY WINE ALLIANCE?

Walla Walla Valley Wine Alliance (WWVW), a nonprofit organization with over 140 members and community partners in Walla Walla, WA, is searching for a dynamic, visionary Marketing Manager to drive our mission forward. In this role, you'll lead marketing strategy, digital marketing and marketing operations—managing all aspects of the organization's marketing strategy, marketing operations and member programs.

Is this you?

●       You’re passionate about wine, with industry experience and committed to the Walla Walla wine community.

●       You’re an experienced marketer who collaborates well with members, partners, vendors and the broader community with clarity and purpose.

●       You thrive in both strategy and hands-on execution, bridging vision with action.

●       You bring a proven track record in marketing and communications

●       You love building relationships, fostering connections, and celebrating the culture of wine.

●       You’re confident in strategic planning, operations and technology.

• If you’re a strategic, marketing leader with the relational and operational savvy to guide and represent Walla Walla Valley Wine (WWVW) with confidence and integrity, we’d love to hear from you!

WHAT DOES THIS JOB ENTAIL?

●       Marketing Strategy Planning: Lead marketing, budgeting, and day-to-day operations while managing contractors, vendors and stakeholder relationships to meet organizational goals to ensure mission alignment and impact. Establish, manage, and track goals and KPIs to deliver outcomes aligned with the mission and plan.

●       Campaign Digital Media: Digital marketing on social, website, email and advertising channels, in collaboration with staff, committees, and community partners. Ensure member programs evolve to meet changing industry needs.

●       Branded Content Assets: Oversee production of member and consumer facing materials such as Wine Guide, digital content, events, collateral and promotional kits

●       Marketing Operations Technology: Own, manage and execute email, social and website and provide reporting. Be adept at marketing technology and AI tools to improve efficiency and effectiveness.

●       Program Member: Support signature programs and events such as Walla Walla On Tour and/or sponsored events as an ambassador of the organization and coordinate associated sign up, marketing communications and membership assistance helping to promote compelling opportunities to members.

QUALIFICATIONS

●       Minimum 5 years of marketing experience in a nonprofit, association, or related industry, with demonstrated success in program management and strategic execution; wine industry experience preferred.

●       Proven ability in team collaboration, strategic planning, budgeting, marketing, member relations.

●       Strong relationship-building skills across diverse stakeholders, including members, staff, vendors, community leaders, and industry partners.

●       Commitment to WWVW’s core values: Membership-Focused, Honest, Open, Collaborative, Accurate, Financially Savvy, Community-Connected, Leadership, Fairness, and Respect.

●       Willingness to travel locally up to 25%, with occasional out-of-area travel; valid driver’s license, vehicle insurance, and acceptable driving record required.

●       Ability to lift up to 50 lbs., set up events, stand and walk for extended periods, and work at a computer for prolonged periods.

●       Must be authorized to work in the U.S.

BENEFITS & TIME OFF

●     Medical Insurance: 100% employer-paid health insurance for you

●     Paid Time Off (PTO) plus Paid Sick Time

●     12 paid holidays

●     Paid winter break

●     Simple IRA retirement with 3% match

●     Wine industry discount

●     Professional development opportunities

DETAILS & SALARY

●       Location: 10 N 7th Ave, Walla Walla, WA 99362

●       Job Classification:  Full-Time, Non-Exempt

●       Hours: Monday through Friday, 8 am-5 pm, with frequent evenings and weekends

●       Pay: $80K-$85K, commensurate with experience and qualifications.

●       Target Hire Date: August 2026

ARE YOU INTERESTED?

 Apply on LinkedIn

ABOUT WALLA WALLA VALLEY WINE ALLIANCE

Founded in 2001 by local winemakers and growers, the Walla Walla Valley Wine Alliance is a nonprofit membership marketing organization built on collaboration. Today, we represent nearly 150 members and community partners, united in our commitment to Valley-wide success.

Our mission: To build an internationally recognized Walla Walla Valley wine brand by delivering strategic marketing programs for member wineries, vineyards, and partners. We serve as the leading resource for consumers, media, and trade seeking insight into the region’s wine industry. Our Impact: Wine tourism generates $167 million in visitor spending annually, including $72 million in wine purchases. The industry drives $522 million in business sales, supports 2,865 jobs, and contributes $146 million in labor income—625 of those jobs and $33 million in income come directly from wineries and tasting rooms.

For more information about us, visit: www.wallawallawine.com. We are an equal opportunity employer.