What are the responsibilities and job description for the Influencer Manager position at Walkup Studio?
Walkup Studio is a social-first digital media agency offering strategy, content, production, and platform management. We partner with fashion, lifestyle, and mission-led brands — as well as creators and talent — to help them grow and shine online through elevated storytelling, high-impact visuals, and data-driven strategies.
We’re seeking a culturally fluent, relationship-driven Influencer Manager to lead our creator marketing efforts across platforms. The ideal candidate has strong taste, a deep understanding of digital culture, and a proven ability to build influencer programs that feel fresh, intentional, and on-brand.
You’ll be responsible for identifying and managing creator relationships, overseeing day-to-day campaign execution, and helping shape the voice and reach of the brands we work with. This role is equal parts strategy and execution — you know how to drive impact, measure it, and make it look effortless.
Responsibilities:
Walkup Studio is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.
We’re seeking a culturally fluent, relationship-driven Influencer Manager to lead our creator marketing efforts across platforms. The ideal candidate has strong taste, a deep understanding of digital culture, and a proven ability to build influencer programs that feel fresh, intentional, and on-brand.
You’ll be responsible for identifying and managing creator relationships, overseeing day-to-day campaign execution, and helping shape the voice and reach of the brands we work with. This role is equal parts strategy and execution — you know how to drive impact, measure it, and make it look effortless.
Responsibilities:
- Lead influencer strategy, including sourcing talent, campaign planning, and execution across social platforms (TikTok, Instagram, YouTube, etc.)
- Manage influencer briefs, content calendars, timelines, and approval workflows
- Partner with creative, strategy, and paid teams to align campaign execution with platform best practices.
- Handle outreach, negotiations, contracts, and deliverables — both paid and organ
- Facilitate cross-team and client communication to ensure alignment and accountability.
- Track performance metrics and translate insights into strategic recommendations
- Oversee product seeding and gifting programs (concepting, shipping, follow-up)
- Collaborate with creative, social, and brand teams to ensure influencer content feels native, on-brief, and aligned with campaign goals
- Build and maintain a network of trusted creators, agents, and managers
- Stay ahead of platform trends, creator behaviors, and emerging voices
- Approach every situation with a solutions-oriented mindset — every problem has a path forward — while upholding strict discretion and confidentiality at all times.
- 3–5 years of experience in influencer marketing, social strategy, or digital partnerships (agency or brand side)
- Proven ability to lead influencer campaigns from concept through execution
- Strong organizational skills with excellent attention to detail and follow-through.
- Strong written and verbal communication skills.
- Strong grasp of creator culture and an eye for talent that’s both on-brand and breaking through
- Confident communicator, skilled negotiator, and respectful relationship-builder
- Familiarity with influencer marketing tools/platforms (e.g. GRIN, CreatorIQ, Aspire)
- Ability to manage multiple campaigns simultaneously with attention to detail and speed
- Experience working with fashion, beauty, or lifestyle brands a plus
- You’ve launched large-scale influencer campaigns or creator-led activation
- You already have a roster of go-to creators you’ve worked with
- You can concept with creatives and advise talent on content that performs
- You thrive in fast-moving, collaborative environments
- Competitive salary and performance bonuses.
- Health, dental, and vision insurance.
- Retirement plan options.
- Generous vacation policy and flexible working arrangements.
- Continuous learning and development opportunities.
Walkup Studio is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.