What are the responsibilities and job description for the Social Media Manager position at Walker Sands?
Walker Sands is one of the fastest-growing integrated B2B marketing agencies in the world. We are looking for a creative Social Media Manager to help fuel that continued growth.
As an agency, we exist to accelerate growth for our clients: B2B technology and services businesses ranging from growth-stage Silicon Valley companies to global Fortune 500 enterprise brands.
We’re looking for a Social Media Manager to join our Strategic Communications team and help B2B brands show up in smarter, more creative, and more effective ways across social.
This is a role for someone who understands that social media isn’t just a distribution channel — it’s where brands build relationships, shape perception, and earn attention. You’ll lead strategy and execution for a portfolio of clients, partnering with creatives and account teams to deliver content that drives engagement and business outcomes.
The Role
As a Social Media Manager, you will collaborate closely with copywriters, graphic designers, animators and account managers, and be responsible for social media strategy development and content mapping, KPI tracking and reporting on a recurring basis. Our clients are B2B marketers who rely on social media as a tool to nurture two-way value-based relationships with their target audiences. To this end, we need a team player who can think critically and creatively to develop strong social media programs.
Strategy Client Leadership
As an agency, we exist to accelerate growth for our clients: B2B technology and services businesses ranging from growth-stage Silicon Valley companies to global Fortune 500 enterprise brands.
We’re looking for a Social Media Manager to join our Strategic Communications team and help B2B brands show up in smarter, more creative, and more effective ways across social.
This is a role for someone who understands that social media isn’t just a distribution channel — it’s where brands build relationships, shape perception, and earn attention. You’ll lead strategy and execution for a portfolio of clients, partnering with creatives and account teams to deliver content that drives engagement and business outcomes.
The Role
As a Social Media Manager, you will collaborate closely with copywriters, graphic designers, animators and account managers, and be responsible for social media strategy development and content mapping, KPI tracking and reporting on a recurring basis. Our clients are B2B marketers who rely on social media as a tool to nurture two-way value-based relationships with their target audiences. To this end, we need a team player who can think critically and creatively to develop strong social media programs.
Strategy Client Leadership
- Serve as the social media strategist for 4–6 B2B clients, owning platform strategy, content direction, and performance.
- Translate business goals into social strategies that build brand, engage audiences, and drive measurable outcomes.
- Contribute to client calls, presenting performance insights and strategic recommendations with confidence.
- Develop content strategies and recurring content plans that elevate brand voice and differentiate clients in competitive markets.
- Provide clear direction and feedback to copywriters and designers to ensure content is insight-driven, on-brand, and high quality.
- Contribute to brainstorms and creative development, bringing fresh, bold ideas to social campaigns.
- Review and refine content to ensure clarity, accuracy, and alignment with messaging.
- Manage publishing, engagement, and optimization across key social platforms, including LinkedIn, Instagram, X, Facebook, Reddit, TikTok, YouTube, and emerging channels.
- Oversee day-to-day execution while maintaining a strategic lens on performance and audience engagement.
- Build and manage KPI dashboards using tools like Sprout and Sprinklr.
- Analyze performance at both the post and program level to identify trends, insights, and opportunities.
- Translate data into actionable recommendations — from weekly optimizations to quarterly strategic shifts.
- Stay ahead of platform changes, algorithm updates, and emerging formats to keep clients relevant and competitive.
- Identify opportunities to incorporate new tactics, including influencer programs and experimental content formats.
- Support influencer strategy and execution — from sourcing to performance tracking and optimization.
- Partner with cross-functional teams including PR, creative, account management, and project management to deliver integrated campaigns.
- Act as a connector between disciplines, ensuring social strategy aligns with broader marketing efforts.
- 4 years of experience developing and executing organic and paid social media strategies.
- Experience working in B2B and agency environments.
- Proficiency with social media management and listening tools such as Sprout Social and Sprinklr.
- Experience with influencer tools such as CreatorIQ, Upfluence, or Tagger.
- Strong understanding of analytics — able to move beyond reporting to uncover insights and shape strategy.
- Comfortable managing multiple client relationships and deadlines in a fast-paced environment.
- Strong communication skills — able to present ideas, defend recommendations, and collaborate effectively.
- Ability to adapt to different brand voices, industries, and creative styles.
- You’re relentlessly curious. You stay on top of trends and are always looking for smarter ways to engage audiences.
- You’re both creative and analytical. You can generate ideas and prove why they work.
- You’re proactive. You don’t wait for direction — you bring ideas and solutions forward.
- You’re collaborative. You make the work better by working well with others.
- You’re driven to improve. You value feedback and continuously push your craft forward.
- We strive for salary range transparency in our hiring process. This is a major step towards not only complying with regulations where required, but also to make sure pay equity and DEI are top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a bonus based on company performance, as well as benefits. Below is the starting salary for this role: Starting Salary: $65,000 - $75,000 a year
- Placement on the salary scale will be determined by various factors, such as, but not limited to, relevant qualifications, certifications, experience, skills, seniority, geographic location, performance, education, business or organizational requirements and internal equity.
- Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit-based increases can be earned after time in role.
- 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
- 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
- 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
- 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
- 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
- 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
- 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
- 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!
Salary : $65,000 - $75,000