Brand Manager

About Wakefern

Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the ShopRite®, Price Rite®, The Fresh Grocer®, Dearborn Markets®, and Gourmet Garage® banners.

Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world. Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern’s co-operative members benefit from the company’s extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.

About You

The Brand Manager is responsible for developing and executing brand strategies, marketing campaigns, and communications for one or more Wakefern’s retail banners. Each Brand Manager oversees a dedicated paid media budget, leads a creative team, and manages member marketing coordinators and marketing channel specialists. This ensures the unique identity and objectives of each assigned banner are reflected in all marketing activities, and that content is optimized for each channel (print, digital, social, email, direct mail, etc.) to maximize impact and ROI.

Essential Functions

- Lead the development and execution of brand strategies and marketing plans for assigned banner(s), ensuring alignment with banner objectives and corporate goals.

- Manage day-to-day brand marketing activities, including social media, promotional content, and omnichannel campaigns.

- Oversee a dedicated paid media budget for assigned banner(s), optimizing spend for maximum impact and ROI.

- Lead a creative team to deliver high-quality, innovative campaigns tailored to each banner’s audience.

- Manage member marketing coordinators, ensuring efficient media spend and effective execution of member-specific programs across zones.

- Supervise marketing channel specialists, ensuring content is optimized for each channel (print, digital, social, email, direct mail, etc.).

- Collaborate with creative, digital, and promotional teams to deliver cohesive and effective campaigns.

- Monitor brand performance metrics (e.g., sales, market share, customer engagement) and adjust plans to capitalize on opportunities or address challenges.

- Ensure brand consistency and compliance with guidelines across all touchpoints.

- Serve as the primary brand advocate for assigned banner(s), representing their interests in cross-functional meetings and initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7 years of experience in brand management, marketing operations, or advertising production.
• Experience managing agency relationships and complex production timelines.
• Demonstrated people leadership experience.
• Strong project management and communication skills.

Working Conditions & Physical Demands

• Ability to monitor computer screens for long periods of time
• Ability to work a hybrid schedule, with a current requirement of 4 days in person, as established by the division
• Ability to flex hybrid schedule to attend important meetings and vendor or store visits based on business needs

Compensation and Benefits

The salary for this position is $100,000-$150,000 annually. Placement in the salary depends on several factors, including experience, skills, education, geography, and budget considerations.

Wakefern is proud to offer a comprehensive benefits package designed to support the health, well-being, and professional development of our Associates. Benefits include medical, dental, and vision coverage, life and disability insurance, a 401(k) retirement plan with company match, paid time off, holidays, and parental leave. Associates also enjoy access to wellness and family support programs, fitness reimbursement, educational and training opportunities through our corporate university, and a collaborative, team-oriented work environment. Many of these benefits are fully or partially funded by the company, with some subject to eligibility requirements.

About The Work

This job description is intended to set forth the general nature and essential duties and responsibilities of the work performed by associates for this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of associates to do this job. Associates may be assigned additional responsibilities as necessary. The Company reserves the right to revise this job description at any time and to require associates to perform other tasks as circumstances or conditions of its business, competitive considerations or the work environment changes. This document describes the position currently available and is not an employment contract.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The position covered by this Job Description is expressly declared to be “at will,” meaning Wakefern has the right to terminate the incumbent’s employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any associate. Any change to this “at will” employment status must be in writing and signed by the Vice President of Human Resource.