Social Media Manager

Location: MUST live in Hawai’i (Oahu or Big Island preferred)

At Waiakea, we put people, the plant and sharing aloha over profits, and we are looking for someone to join a team that is committed to sustainability and ethics and excited to spread the word digitally.

Position Summary:

As Waiakea’s Social Media Manager, you won’t just be managing our online presence; you’ll be driving it. Harnessing the power of major platforms, your role will be pivotal in achieving significant growth and ensuring our voice resonates across the digital realm. Working closely with our Marketing Team, you will architect cross-platform digital strategies and campaigns that resonate deeply with our audiences.

Key Responsibilities:

Strategy and Planning:

• Collaborate with the Marketing Team to develop a comprehensive social media strategy that aligns with business goals.
• Design and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Identify growth opportunities by exploring new social platforms and trends.

Content Creation:

• Lead the creation and curation of shareable content.
• Work with designers and team to ensure content is informative and appealing.
• Assist with video/photo shoots, ensuring content aligns with the brand's voice and aesthetic.

Engagement and Community Building:

• Monitor, engage, and interact with the online community on a daily basis.
• Address customers' inquiries and concerns promptly.
• Foster relationships with influencers and other potential brand ambassadors.

Analytics and Reporting:

• Use analytics tools to track social media growth, engagement, and conversion.
• Deliver regular reports on key metrics and insights to senior management, recommending strategic pivots when necessary.
• Set and achieve KPIs for engagement, growth, and conversion.

Campaign Execution:

• Execute all organic social advertising campaigns
• Collaborate with other departments (e.g., PR, Sales) to synchronize promotional efforts.

Brand Consistency:

• Ensure brand consistency in tone, style, and voice across all platforms.
• Guide team members, including content creators and designers, on brand portrayal.

Continuous Learning:

• Stay up-to-date with current technologies, best practices, and standards in social media, design tools, and applications.
• Attend workshops, webinars, and industry events to continually hone skills.

Team Leadership:

• Oversee and mentor junior members of the marketing or social media team
• Constantly contribute ideas and become the voice of social media within the organization
• Collaborate with our Japan agency to ensure Japanese social media is on brand and aligned.

Benefits

• Waiakea Hawaiian Volcanic Water offers competitive pay that is direct-deposited semi-monthly
• Annual sick, personal and vacation leave
• Employee Dependent(s) health/vision/prescription/dental insurance
• FSA & Dependent Care FSA with a $500 employer contribution
• $300 monthly child care reimbursement
• 401k with up to a 5% employer match & more

Core Values: The ideal candidate will align with our company core values:

• It’s a Kakou Thing- Work with team members to find solutions.
• Live Aloha- Be positive, love unconditionally.
• Kulia i ka nuu- Constant improvement; Strive to reach the summit.
• Be Pono- To have integrity and find harmony within yourself, the ?Aina, your community and work.
• Ho'okuleana- An action or mindset “to take responsibility.” It is our individual and collective responsibility to: participate rather than ignore, prevent rather than react and preserve rather than degrade.

Equal Employment Opportunity:

Waiakea Inc. is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Waiakea Inc. will provide reasonable accommodations for qualified individuals when appropriate.

Salary Range: The final determined salary will be based on the candidates background and experience that fit the role requirements.

Required Education and Experience:

• Location: MUST live in Hawai’i (Oahu or Big Island preferred)
• 3-5 years experience in social media management
• Excellent written and spoken communication skills
• Experience using Sprout Social or equivalent software required
• Experience running social media for a CPG brand preferred