Demo

Inside Sales Representative

Wagner
Colorado, CO Remote Full Time
POSTED ON 11/4/2025
AVAILABLE BEFORE 1/4/2026

Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people?

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner’s reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.

Benefits include:

  • Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year 8 company paid holidays
  • Medical, dental, and vision insurance 
  • Life and AD&D Insurance
  • Retirement Plans -  401K and Roth 401K , eligible employees can receive a company contribution up to 7%
  • Tuition Reimbursement 
  • Employee Assistance Program (EAP)
  • CEFCU- Citizens Equity First Credit Union - Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more.
  • Additional Benefits include: Unum Supplemental life Insurance, Aflac Critical Illness Accidental Insurance, ID WatchDog and discounted employee phone plans.

The goal of the Inside Sales Representative (ISR) is to establish or re-establish, qualify, and maintain contact with small to medium-sized customers to increase machine and parts and service sales by making 20 plus calls per day in a manner that reflects the company’s vision of working as “One Professional Team.” ISR customers are typically small construction, landscape and governmental customers identified via DBS, Used Machine Sales, UCC1, Selectory Database, Association Directories etc. The ISR proactively manages an account base in an assigned territory, employing a disciplined phone call campaign approach. The ISR provides retail assistance and coordination for customers with all sales activities, even if they don’t actually perform these functions personally, such as demonstrating, qualifying, quoting, and closing the sale. Direct mail and other promotional activities will be used to drive business to the ISR’s. A segmented and targeted industry approach will be used in addition to some regionalized campaigns.

Pay Rate:  Base rate   Commission 
Pay rate is dependent upon education & experience.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Coordinates, demonstrations and facilitates the quote and qualification processes
  • Maintains and updates accurate customer account information and machine population data
  • Tracks specific account, territory and sales goals using our CRM system
  • Passes parts, service, sales and rental requests to the appropriate person or organization
  • Ability to manage multiple sales leads and opportunities at any given time
  • Establishes and grows value added, consultative relationships with our customers
  • Develops strong positive relationships with our outside sales representatives and other employees
  • Employs a disciplined phone call campaign, making 20 calls per day
  • Maintains a call cycle with customers according to the established PAR for the account
  • Qualifies accounts, and begins to develop the customer relationship
  • Targets specific customers for sales and promotions
  • Promotes all aspects of the Dealership by promoting sales, parts, service, rental, and Customer Support Agreements for all products and services represented by Wagner Equipment & Wagner Rents
  • Performs simple needs analysis to determine individual customer's needs and provide solutions to fit those needs
  • Knows and can communicate effectively about various Dealer products and services
  • Ability to understand and use multiple programs and systems simultaneously such as SalesLink DBS, SIS, Dealer.cat.com, Vision Link, SIMSi, etc
  • Other duties as assigned by manager

Required Education and Experience:

  • High School Diploma or GED
  • College Degree in any discipline or equivalent combination of education and experience
  • 3 years in outbound phone sales preferred
  • 3 years administrative/clerical experience
  • 3 years customer service experience
  • 3 years sales experience

Physical Demands & Competencies:

  • Standing, walking, talking, sitting, use of hands & hearing
  • Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds
  • Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
  • Safety & Product Knowledge
  • Decision Making
  • Planning and Prioritizing
  • Ability to inspire and support others
  • Basic knowledge of Microsoft PowerPoint
  • Intermediate knowledge of Microsoft Word, Outlook, and Excel

Work Environment:

  • Noise: Moderate
  • Indoors and Outdoors

Travel Requirements:

  • 1- 25%

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

    Salary.com Estimation for Inside Sales Representative in Colorado, CO
    $51,517 to $71,315
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