Rental Equipment Sales Representative - Wagner CAT Rental

Why Join Wagner? 

At Wagner, our people are the driving force behind everything we do. We’re committed to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.  

 Benefits include: 

• Paid Time Off (PTO) Plan - Up to 128 hours of PTO in your first year 8 company paid holidays 
• Medical, dental, and vision insurance  
• Life and AD&D Insurance 
• Retirement Plans - 401K eligible employees can receive a company contribution up to 7% 
• Tuition Reimbursement  
• Employee Assistance Program (EAP) 
• CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more 
• Additional Benefits include Supplemental life Insurance, Critical Illness Accidental Insurance, ID WatchDog and discounted employee phone plans 

Rental Sales Representative is responsible for driving revenue through the rental of CAT® and allied equipment, the sale of non-hour metered equipment and merchandise, and promoting Wagner Rents' service capabilities. This role develops and expands customer relationships within an assigned territory while delivering exceptional customer service aligned with the Wagner Rents philosophy. The Rental Sales Representative is accountable for meeting or exceeding monthly rental and consumable revenue goals, increasing market share, and identifying new business opportunities to support territory growth. 

Pay Rate: Base Salary   Commission
Pay is based upon education and experience.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Collaborate with the rental sales team to develop customer sales strategies to increase market share and achieve key performance indicators (KPIs) in the aerial rental space. 
• Schedule appointments with offices and job sites and accompany territory representatives on planned ride-a-longs to identify opportunities and generate leads. 
• Establish and maintain strong relationships with current and potential customers and the internal QRS team to maximize equipment rentals and ensure exceptional customer satisfaction. 
• Stay updated on rental rates, terms, products, and competitive strengths and weaknesses in the market, maintaining a deep understanding of industry trends and performance. 
• Prepare comprehensive management reports and presentations for internal management, partners, and customers as needed. 
• Communicate qualified information and opportunities to the appropriate 
• Territory Representative, Branch Manager, or Sales Manager to facilitate effective follow-up and sales closure. 
• Conduct regular visits to QRS branches, Territory Representatives, customer offices, and job sites to strengthen relationships and identify business growth opportunities. 
• Consistently and effectively utilize company-provided management tools, such as Sales Link, Dodge, Rouse, etc 
• Provide guidance on proper equipment usage, safety guidelines, and necessary training to mitigate risks and ensure a safe working environment. 

Required Education and Experience:

• High school diploma 
• 1 years’ experience administrivia/clerical experience 
• 3 years’ customer service experience 
• 3 years’ sales experience 
• Valid driver's license. 
• Ability and willingness to travel as required

Preferred Knowledge and Experience: 

• 1 years’ experience in the heavy or rental equipment industry 
• Knowledge of Wynne, and ET/SIS/SIS Web/STW 
• Intermediate diagnostic aptitude  
• Understanding of diagrams and schematics  

Physical Demands: 

• Standing, walking, talking, sitting, hearing 
• Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds 
• Ability to secure, inspect, and work around heavy equipment 
• Ability to operate equipment and perform physical tasks as required 

Competencies:  

• Data Entry & Telephone Skills  
• Reading, Writing, Math Skills  
• Reasoning, Organizational, Communication Skills  
• Safety & Product Knowledge  

Work Environment: 

• Noise: Moderate 
• Indoors and Outdoors 
• Specific Risks: Works with moving, mechanical parts; may work in high places and be exposed to equipment vibration and fumes 

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

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