Demo

Regional Product Support Sales Manager

Wagner - 2026
Aurora, CO Full Time
POSTED ON 5/28/2026
AVAILABLE BEFORE 7/28/2026

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner’s reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.

Benefits include:

  • Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year 8 company paid holidays
  • Medical, dental, and vision insurance Life and AD&D InsuranceLife and AD&D Insurance
  • Retirement Plans - Life and AD&D InsuranceRetirement Plans - 401K and Roth 401K, eligible employees can receive a company contribution up to 7%
  • Tuition Reimbursement 
  • Employee Assistance Program (EAP)
  • CEFCU - Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more.
  • Additional Benefits include: Supplemental life Insurance, Critical Illness Accidental Insurance, ID WatchDog and discounted employee phone plans.

The Regional Product Support Sales Manager provides leadership for managed accounts by directing Product Support Sales Representatives (PSSR) and Mining Site Performance Managers to grow Wagner parts and service business. This role partners closely with Caterpillar and internal Parts and Service leadership to ensure strategic alignment and achievement of company sales, profitability, and customer performance goals.

Pay Rate:  $97,196.14 - $133,641.63 Annually 
Pay rate is dependent upon education & experience. 

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Leads and holds the sales team accountable for achieving results aligned with sales performance scorecard; coaches PSSR/SPM team members to address performance gaps and meet company objectives.
  • Develops and executes regional marketing and sales strategies to increase parts and labor revenue.
  • Creates and manages annual business plans for PSSRs and Site Performance Managers; tracks performance against goals and implements corrective actions as needed.
  • Collaborates with sales, operations, and customers to conduct weekly, monthly, and quarterly KPI performance reviews.
  • Ensures equipment population data is accurate and current across all systems including DBS, OLGA, and SalesLink.
  • Maintains the Caterpillar database (PLESN/Horizon) to support equipment repair history analysis, future sales probability, and parts availability, utilizing CPRO orders when applicable.
  • Manages customer discount structure based on business volume and ensures Wagner systems and partnership agreements are consistently met and updated.
  • Builds and strengthen partnership with Caterpillar and key suppliers.
    • Provide input into annual forecasts
    • Report on competitive pressures and market activity
    • Coordinate sales incentive programs and training initiatives
  • Develop and administer all applicable parts and service merchandising programs
  • Partner with regional Parts and Service Managers to identify growth opportunities and implement targeted programs to capitalize on those opportunities.
  • Oversee and assist in the resolution of customer parts and service issues to ensure a high level of customer satisfaction.
  • Maintains strong working knowledge of Caterpillar products and technologies used in the Resource and Construction Industries.
  • Develops and manages regional budget, ensuring strong financial performance
  • Other duties as assigned by manager

Supervisory Responsibilities:

  • Direct reports may include: Product Support Sales Representatives, Site Performance Managers, Product Specialists
  • Directs the efforts of Product Support Sales Representatives (PSSR) and Site Performance Managers (PSM)
  • Coordinates the development and training of PSSR’s and SPM’s
  • Provides performance feedback and conducts annual performance reviews
  • Assures team is fully utilizing CRM system (activities, opportunities, machine pop, etc.)

Required Education and Experience:

  • High School Diploma or GED
  • College Degree Preferred
  • 7 years’ experience in a product support or sales department in a heavy equipment dealership
  • 5 years administrative/clerical experience
  • 5 years customer service experience
  • 5 years sales experience
  • 5 years supervisory/management experience
  • 3-5 years technical or mechanical experience

Physical Demands & Competencies:

  • Standing, walking, talking, sitting, use of hands & hearing
  • Squatting/Kneeling
  • Ability to ascend/descend ladders, stairs, etc.
  • Medium work that includes lifting and/or moving objects up to 25 pounds
  • Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
  • Safety & Product Knowledge
  • Ability to adapt to changing conditions
  • Proven ability to seek new business opportunities
  • Sense of urgency
  • Proven customer relationship skills
  • Understanding of all aspects of a financial business plan
  • Advanced knowledge of Microsoft Outlook, Excel, Word, and PowerPoint

Travel Requirements:

  • 25%-50%

Work Environment:

  • Noise: Loud
  • Indoors and Outdoors

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

Salary : $97,196 - $133,642

If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Regional Product Support Sales Manager?

Sign up to receive alerts about other jobs on the Regional Product Support Sales Manager career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$114,664 - $158,469
Income Estimation: 
$165,372 - $223,503
Income Estimation: 
$182,320 - $281,330
Income Estimation: 
$339,052 - $441,838
Employees: Get a Salary Increase
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at Wagner - 2026

  • Wagner - 2026 Hobbs, NM
  • **$3,000 SIGN-ON BONUS & REFERRAL BONUS OPPORTUNITIES (Details given during interview)** Wagner Equipment Co. offers challenging career opportunities, exte... more
  • 1 Day Ago

  • Wagner - 2026 Hobbs, NM
  • Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people? Wagner Equipment Co. offers ch... more
  • 2 Days Ago

  • Wagner - 2026 Hobbs, NM
  • Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and... more
  • 2 Days Ago

  • Wagner - 2026 Hobbs, NM
  • Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and... more
  • 2 Days Ago


Not the job you're looking for? Here are some other Regional Product Support Sales Manager jobs in the Aurora, CO area that may be a better fit.

  • Gates Corporation Denver, CO
  • Are you inspired by challenging the status quo? Do you thrive in collaborative environments that drive results? If so, Gates could be for you. Gates is a l... more
  • 1 Day Ago

  • Snooze Restaurant Support Center Denver, CO
  • Our Snooze Story We are Snooze, the OG brunch leaders who have never stopped flipping the script on breakfast, powered by culinary creativity, unmatched ho... more
  • 2 Months Ago

AI Assistant is available now!

Feel free to start your new journey!