What are the responsibilities and job description for the Director of Marketing and Sales forMarine Products position at W3Global?
We are seeking a Director of Marketing & Sales to lead commercial growth across the recreational marine and marina infrastructure markets. This role is responsible for driving revenue through direct sales to boaters and strategic engagement with marina ownership and management.
The ideal candidate brings a strong track record selling marine products or services, understands marina operating dynamics, and is highly effective in face-to-face, relationship-driven sales environments such as marinas, boat shows, and waterfront facilities.
A substantial portion of total compensation is performance-based, directly tied to revenue generation and subscription sales.
Key Responsibilities
Marketing and Sales Leadership
The ideal candidate brings a strong track record selling marine products or services, understands marina operating dynamics, and is highly effective in face-to-face, relationship-driven sales environments such as marinas, boat shows, and waterfront facilities.
A substantial portion of total compensation is performance-based, directly tied to revenue generation and subscription sales.
Key Responsibilities
Marketing and Sales Leadership
- Drive direct sales systems to boaters within marinas
- Develop and execute strategies to convert marina environments into high-performing sales channels
- Close 3-year subscription agreements with customers
- Build and manage a qualified pipeline through in-person engagement and targeted outreach
- Establish relationships with marina owners, general managers, and dockmasters
- Implement and scale commission-based partnership programs with marinas
- Navigate marina operational concerns and align company solutions with their business objectives
- Lead localized, high-impact marketing efforts at:
- Marinas
- Boat shows
- Marine events
- Collaborate on messaging that communicates:
- ROI (fuel savings, maintenance reduction)
- Environmental benefits (non-toxic antifouling)
- Support development of sales collateral and on-site promotional strategies
- Provide market feedback to leadership on:
- Customer behavior
- Competitive positioning
- Pricing and packaging
- Help refine go-to-market strategy as the company scales regionally
- Proven experience selling marine products or services (boats, equipment, marina services, or related)
- Demonstrated success in face-to-face, relationship-driven sales
- Experience working with or selling into:
- Marinas
- Boaters / yacht owners
- Strong understanding of marina operations and customer decision dynamics
- Ability to operate independently in a field-based sales environment
- Track record of closing deals and generating revenue
- Base salary: Competitive, based on experience
- Commission: Significant portion of total compensation
- Earned per closed subscription agreement
- Additional incentives tied to volume and strategic accounts
- Potential for high earnings based on performance
- Equity Participation: The role includes equity compensation in the form of stock options, providing the opportunity to participate in the Company's long-term value creation, including a potential liquidity event such as an acquisition or IPO.
- Entrepreneurial, self-driven, and comfortable with performance-based compensation
- Strong interpersonal skills and credibility with marine customers
- Willing to spend significant time in the field (marinas, docks, boat shows)
- Motivated by building a market and scaling a high-impact solution
Salary : $100,000 - $120,000