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Head of Performance Marketing

W3Global Inc.
San Francisco, CA Full Time
POSTED ON 12/2/2025 CLOSED ON 2/1/2026

What are the responsibilities and job description for the Head of Performance Marketing position at W3Global Inc.?

Full Job Description:What you will doYour mission as Head of Performance Marketing is to get us in front of every person on the planet through scalable performance marketing across all major platforms. You tackle the critical questions: How can our ads dominate TikTok or Snapchat, convert amazingly on Instagram or Facebook, and arbitrage keywords at scale on Google and YouTube? Which formats and targeting maximizes not just clicks, but revenue? And how can we launch new campaigns in minutes instead of days with the help of AI? Working fully autonomously alongside our founder and the team, your answers to these questions will directly influence our company's success. On a typical day, your tasks may include:· Developing and maintaining a comprehensive brand, targeting and content strategy optimized for paid marketing· Setting up and managing thousands of promotional campaigns across Facebook, Instagram, YouTube, Google, TikTok, Snapchat, and other platforms· Building and scaling creative production workflows to generate endless content variations with the help of AI· Optimizing campaign performance through large-scale A/B testing to maximize reach, conversion and revenue· Staying ahead of trends across social media platforms to lead the curve in our creatives rather than follow it· Building comprehensive libraries of visual assets, prompts, and workflows for rapid content iteration· Managing partners in a scalable yet productive manner· Collaborating with our engineering team to optimize processes, systems and outputsWho you are:· You're a performance marketing powerhouse with extensive experience in paid ads. Your expertise lies in managing hundreds of simultaneous campaigns while maintaining creativity and artistic attention to detail. Typically, your profile will look like this:· Degree in Marketing, Business, Mathematics, or related quantitative field· 3 years of hands-on performance marketing experience, preferably in creative industry or entertainment marketing· Expert-level proficiency across Facebook Ads Manager, Google Ads, YouTube Ads, TikTok Ads Manager, and Snapchat Ads· Proven track record managing 100 simultaneous campaigns and conducting large-scale A/B testing on audio/video content· Strong analytical skills with ability to interpret streaming data and make rapid campaign optimization decisions· Self-directed approach thriving in fast-paced, metric-driven environments focused on cultural impact· You thrive in a fast-paced and performance-oriented environment· Colleagues would describe you as hard-working, ambitious and persistent· You're obsessed with music, video or social media What makes this exciting:· You are one of the first employees of an ambitious team, changing the world of media and entertainment. Being early means every decision you make shapes our trajectory. You're not a cog in the machine but the captain of your own ship, rewarded for performance and respected for leadership. Flat hierarchies mean that your voice matters, your ideas get implemented, and your impact is immediate.

Salary : $80,000 - $100,000

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