What are the responsibilities and job description for the Digital Marketing Specialist position at W.W. Grainger?
Work Location Type: Hybrid
Imperial Supplies, a Grainger Company, is a national distributor of quality maintenance products. Serving the fleet maintenance industry since 1958, Imperial has formed lasting relationships with customers by tailoring our services to meet their changing needs.
Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-Certified™ company, we’re looking for passionate people to join our team as we continue leading the industry.
Are you a marketing professional who enjoys turning ideas into action? Do you thrive when managing multiple campaigns, analyzing performance, and collaborating with teams to create meaningful customer experiences?
We're looking for a Digital Marketing Specialist to help execute and optimize marketing initiatives that drive customer engagement, business growth, and measurable results. In this role, you'll manage email marketing campaigns, digital content, promotional programs, and marketing projects while partnering closely with teams across the business to bring campaigns to life.
If you're analytical, creative, organized, and passionate about digital marketing, we'd love to hear from you.
What You'll Do
- Plan, coordinate, and execute digital marketing campaigns and projects from concept through completion.
- Manage email marketing initiatives, including promotional, triggered, and customer communication campaigns.
- Partner with Sales, Product Management, Pricing, Purchasing, and eCommerce teams to develop marketing programs that support customer engagement and revenue growth.
- Monitor campaign performance and provide actionable insights and recommendations based on key metrics and customer behavior.
- Analyze marketing results, ROI, customer trends, and promotional effectiveness to identify opportunities for improvement.
- Conduct market, customer, and competitor research and translate findings into impactful marketing strategies and recommendations.
- Coordinate timelines, priorities, vendor relationships, and project deliverables to ensure successful execution.
What You'll Bring
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
- 2 years of experience in Marketing, Digital Marketing, Sales, or a related field.
- Strong communication and collaboration skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Analytical mindset with the ability to interpret data and recommend improvements.
Preferred Qualifications
- Experience executing integrated marketing campaigns.
- Background in digital advertising, project management, marketing analytics, or content marketing.
- Experience managing paid search campaigns in Google and Bing.
- Experience with marketing performance reporting and ROI analysis.
Why Join Us?
- Hybrid / Remote schedule
- Work/Life balance
- Immediate medical, dental, vision; 18 days paid vacation, 7 paid holidays and 6% of annual earnings contributed to your retirement, immediately vested!
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace.
We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.