What are the responsibilities and job description for the Director of Marketing position at Würth MRO, Safety, & Metalworking?
Position Summary
The Director of Marketing at Wurth Industry leads the development and execution of integrated marketing initiatives that drive brand growth, customer acquisition, and retention. This role is responsible for overseeing and executing key marketing functions including paid media, email, promotions, creative, print, and channel marketing.
The ideal candidate is a data-driven and collaborative leader with expertise in performance marketing, brand strategy, and customer segmentation. They will partner cross-functionally with Sales, Merchandising, Product Management and Technology to deliver cohesive, multi-channel customer experiences and measurable business results.
Essential Duties And Responsibilities
Marketing Strategy & Execution
Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.
The Würth Difference
Wurth/MSM Division is an Equal Opportunity Employer. We do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.
The Director of Marketing at Wurth Industry leads the development and execution of integrated marketing initiatives that drive brand growth, customer acquisition, and retention. This role is responsible for overseeing and executing key marketing functions including paid media, email, promotions, creative, print, and channel marketing.
The ideal candidate is a data-driven and collaborative leader with expertise in performance marketing, brand strategy, and customer segmentation. They will partner cross-functionally with Sales, Merchandising, Product Management and Technology to deliver cohesive, multi-channel customer experiences and measurable business results.
Essential Duties And Responsibilities
Marketing Strategy & Execution
- Develop and execute marketing strategies that align with company objectives and support revenue growth.
- Partner with Sales to implement segmentation strategies that improve targeting, engagement, and conversion across channels.
- Lead execution of acquisition and retention initiatives, ensuring alignment across digital and traditional channels.
- Support the evolution and consistency of Wurth Industry’s brand identity, voice, and positioning.
- Execute brand initiatives across campaigns, product lines, and customer touchpoints.
- Manage internal creative resources and external agency partners to deliver effective marketing assets.
- Manage paid media and search programs, optimizing performance to meet revenue and ROI targets.
- Drive execution across digital channels including email, promotions, and campaign activation.
- Support integrated marketing campaigns that align demand generation, sales enablement, and customer engagement.
- Partner with Product, Sales, and Merchandising to align marketing plans with commercial priorities.
- Collaborate with Finance on budgeting, forecasting, and performance tracking.
- Monitor marketing performance and key KPIs, making data-driven adjustments to improve outcomes.
- Analyze campaign effectiveness and customer insights to optimize marketing investments.
- Support reporting on marketing contribution to revenue, margin, and customer growth.
- Bachelor’s degree in marketing, Business, Communications, Technology, or a related field.
- Minimum of 6–8 years of progressive marketing experience, with a record of driving growth through marketing initiatives in partnership with sales.
- 5 years of experience in performance marketing, including SEM and paid media strategy.
- Direct experience managing paid search budgets, preferably within an eCommerce environment.
- 3–5 years of people leadership experience with the ability to manage and develop a team.
- Strong analytical skills with experience in platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders.
Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.
The Würth Difference
- Proactive supply chain solutions customized to your business, your industry
- Industrial products and services delivered with prompt, personal attention
- Inventory management solutions that keep your production line moving smoothly
- Complete program support from initial design, to implementation, training, to ongoing analysis
- Health benefits and programs - medical, vision, dental, life insurance and more
- Maternity/Paternal leave after 1 year of service
- Tuition Reimbursement eligible after 1 year of service
- Additional benefits 401(k), short term disability, long term disability
- Paid Time Off, accrued per pay period, additional day earned per year of service
- 10 paid holidays
- Linkedln - https://www.linkedin.com/company/wurthnsi
- Facebook - https://www.facebook.com/WurthNSI
Wurth/MSM Division is an Equal Opportunity Employer. We do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.
Salary : $155,000