What are the responsibilities and job description for the Associate Account Executive position at W Communications North America?
About W Communications
W North America is an extension of W Communications’ growing global footprint. Headquartered in New York, W offers full-service integrated communications across North America, serving as the expert on-the-ground network for brands looking to build cultural relevance and driving commercial impact. We bring our flair as one of the UK’s most decorated agencies to American shores on behalf of a bold slate of consumer, hospitality, lifestyle, and culture clients.
W is independently owned, free-thinking, and driven by a single core belief: communication is an integral engine of 21st-century brands - not just marketing veneer. Every client deserves an approach as distinct, disruptive, and agile as they are.
Role Overview
As an Associate Account Executive (AAE), you are the operational engine and foundational media tracker for our NY account teams. Associate Account Executives have a real thirst for knowledge, demonstrate an eagerness to hone their communications tradecraft, and operate with relentless attention to detail.
In this role, you will work directly on high-profile consumer and lifestyle brands, learning how to build targeted media lists, execute media outreach, craft compelling press materials, and track high-impact coverage across traditional print, digital, broadcast, and social channels.
Key Responsibilities & Expectations
Media & Influencer Execution
- Daily News Agenda: Review media outlets, social feeds, and digital publications daily to stay ahead of the cultural news cycle, proactive newsjacking opportunities, and competitor trends.
- Targeted Outreach: Start building direct relationships with journalists, editors, and digital creators; take an active, persistent role in pitching stories, giftings, and campaign launches as directed.
- List Building: Research and build hyper-targeted, accurate media and influencer lists across beauty, lifestyle, culture, hospitality, and consumer sectors.
Client & Account Operations
- Reporting & Tracking: Play a key role in generating daily media monitoring alerts, logging coverage, and compiling polished weekly and monthly client status/coverage reports.
- Meeting Management: Help prepare client agendas and presentation decks; attend client calls to take comprehensive notes and distribute actionable next steps immediately after.
- Sample & Product Logistics: Oversee product call-ins, media send-outs, sample tracking, and event check-in/logistics.
Written Communication
- Material Drafting: Demonstrate sharp written proficiency by drafting clear press releases, media alerts, consumer pitch angles, credit sheets, and brand backgrounders under senior guidance.
- Process Discipline: Ensure all client documents are accurately formatted, proofread, named, and organized within central electronic team folders.
Requirements & Qualifications
- Experience: 1 years of PR agency experience, internship background, or relevant media/communications experience.
- Culture & Media Native: A deep interest in current affairs, pop culture, consumer trends, digital media, podcasts, creator platforms, and emerging social channels.
- Attributes: Curious, highly organized, detail-oriented, adaptable, and eager to learn in a fast-paced agency environment.
- Communication Skills: Exceptional written and interpersonal communication skills.
Why You’ll Love Working at W Communications
- Global Mobility & Cross-Office Collaboration: Opportunities to collaborate with W’s international hubs in London and Singapore for shared learning, cross-market campaign integrations, and potential staff exchanges/trips.
- Competitive Compensation & Benefits: Market-aligned salary, Hybrid work schedule, comprehensive health benefits, PTO, and an inclusive holiday calendar.
- NeueHouse Membership & Studio Access: W Communications works with NeueHouse (NYC’s premier creative exchange and cultural destination) so all US employees receive full membership benefits in addition to our shared workspace. This gives team members access to premium creative gathering spaces, curated cultural programming, and high-level networking.
- Career Growth: Hands-on mentorship, tailored professional development programs, and clear pathways for internal promotion.
- Vibrant Culture: Regular company socials, agency outings, and global staff perks. W Communications is employee-owned through an EOT, allowing employees to receive an annual dividend payout.