Senior Public Relations Account Executive

About the Team

VVK PR Creative is an independent communications agency rooted in Detroit with a national presence, including offices in New Jersey and South Carolina. Specializing in integrated communications, VVK helps brands refine their identity, amplify their messaging, and achieve meaningful impact through strategic and creative initiatives. With a diverse client base spanning industries such as automotive, energy, insurance, IT, agriculture, legal, retail, nonprofit, and more, VVK is dedicated to storytelling that inspires action.

About the Role

Are you a media-savvy storyteller with a passion for strategic communication and a knack for landing top-tier press? VVK PR Creative is growing our client roster and we’re looking for a driven, creative, and experienced Public Relations Account Executive/Senior Account Executive to lead and support account teams in helping some of Michigan’s most influential brands achieve their goals.

This is more than a job—it’s a chance to grow with a rising agency, work alongside a passionate team, and make a real impact across Detroit, Michigan, and beyond. If you’ve got 5 years of PR experience (agency experience strongly preferred), a hunger for results, and a love for crafting compelling narratives, we want to meet you.

Salary Range: $65,000-$80,000

Key Responsibilities

Integrated Communications & Client Strategy

• Develop and execute integrated communication strategies that align with client goals, organizational priorities, and audience needs
• Serve as a strategic advisor—anticipating client needs, offering clear points of view, and simplifying complex issues into actionable guidance
• Lead internal and client-facing engagements with clarity, confidence, and sound judgment
• Drive cohesive execution across executive positioning, organizational messaging, stakeholder communications, and cross‑disciplinary collaboration

Media Relations (Earned Media Leadership)

• Build and sustain strong relationships with reporters and editors while developing media plans that guide pitching, content, and amplification
• Proactively secure high‑quality earned coverage and prepare clients for interviews through clear messaging and training
• Monitor media performance and assess coverage quality, relevance, and alignment with strategic objectives

Writing & Content Development

• Write with clarity, purpose, and precision—including for accuracy, tone and consistency—to position clients as credible leaders in their sectors
• Develop a range of materials including press releases, media advisories, contributed content, social copy, award entries, and case studies
• Create and manage press kits and supporting materials such as executive bios, SME profiles, fact sheets, and impact reports

AI & Emerging Communications Tools

• Demonstrate working proficiency with AI-enabled tools to support research, content development, message testing, media list building, and workflow efficiency
• Apply AI thoughtfully and ethically—as a support to strategy, creativity, and productivity, not a replacement for judgment or relationships
• Stay curious about emerging tools and contribute ideas for improving client outcomes and internal processes

Team Leadership & Execution

• Operate as a player/coach, owning key deliverables while supporting and mentoring junior team members
• Manage multiple workstreams with strong organization, follow-through, and accountability
• Contribute to a collaborative, high-performing team culture

We're Looking for Someone Who Is or Has

• A strategic thinker who can utilize exemplary client relations skills, anticipate client needs and develop trust with internal and external teams as a counselor and contributor
• Exemplary client relations skills and executive presence to lead meetings
• Exceptional written and verbal communication skills with all levels of clients, team members and external contractors 
• A proven track record of high-quality media placements in a variety of outlets (print, broadcast and digital)
• Strategic understanding of how paid, earned, shared and owned channels work together in an integrated strategy
• Experience utilizing and managing PR news distribution platforms (Meltwater, Cision or the like); ability to skillfully research and build media target lists
• Highly organized, detail‑driven team player who thrives in fast‑paced environments, elevates others’ work, and delivers consistently high‑quality output
• Is motivated by meaningful work and believes communications can drive alignment, trust, and progress

Working at VVK PR Creative

We want the VVK team to be successful and have a healthy work/life balance and commit the following to our team: 

• A positive and supportive team with opportunities for advancement to help all staff develop and grow
• A flexible hybrid workplace with a 3-day/week in-office requirement in our Midtown Detroit location
• A competitive salary with opportunities for merit bonuses and profit sharing
• 75% coverage of Health and 50% coverage of Dental and Vision insurance monthly premiumsfor employee and family
• Long term disability, short term disability and life insurance
• Parental leave
• $650 annual professional development stipend (after 1 year of successful employment)
• $50 monthly cell phone stipend 
• Optional 401K
• Generous PTO including vacation, holidays and 5 days of paid sick leave (annually)
• Additionally VVK “closes” the office between December 24 and January 1