Retail Incentives Planning Spec Sr

This position is a career level 20P and is located in Reston, VA with a role classification of Hybrid.

• Responsible for mid-term incentive process creation, development, and coordination of all sales channel support programs in the U.S. market including competitive market analysis and iterative scenario planning
• Support the implementation of all Audi of America (AoA) retail sales programs in the U.S. market, including cost-benefit and post program analysis / reconciliation
• Support the achievement of annual Audi national and regional sales and P&L objectives
• Manage all aspects of Audi’s Retail Incentive data partnerships (JD Power, S&P Global Mobility)
• Liaise between AoA Operations and AoA Finance, Audi Financial Services, and AoA Marketing to ensure alignment in the Audi retail go-to-market strategy and broader retail incentive plan
• Serve as the business leader for process & system improvements
• Develop competitive data sets and report out in Executive, Region/Field, and dealer-friendly formats
• Support the development of monthly and weekly executive management presentations

Incentives Planning & Market Analysis – 60%

• As a member of the Vehicle Sales team, support achievement of all national and regional objectives, including New vehicle sales, market share, vehicle turn rates, aging inventory, model year sell-down, contribution margin performance, dealer profitability, sales satisfaction index, customer loyalty for all Audi SUV, Sedan, EV and Sport carlines.
• Develop mid-term incentive planning for all Audi SUV, Sedan, EV and Sport carlines including:
  • Design and implementation of standardized elasticity scenario planning tools such as volume, incentive PNVR, and payment considerations.
  • Construct market trend & benchmarking analyses including Premium competitors’ MSRP, incentive spend, customer-facing transaction price (CFTP), residual value (RV) developments.
  • Plan incentive budget scenario budget including stress-testing.
• Present key findings and market opportunities, securing buy-in to AoA Operations and AoA Finance
• Design and maintain Retail Incentives market intelligence visualization and reporting at National, Regional and DMA levels.
• Support all internal review and validation for monthly retail program publication.
• Develop solutions for process improvement opportunities.

Partnerships and Legal – 20%

• Manage and further enhance existing Incentive data partnerships collaborating with Region/Field organization for data adoption and utilization.
• Data management including quality assurance, automation, retention.
• Liaise with Audi Legal team to ensure compliance with federal communications regulationsValidate future Retail Incentive data vendor opportunities. 

   

Ad Hoc Support and Reporting – 20%

• Assist in the development and implementation of short- & long-term selling strategies
• Support the development of monthly and weekly executive management presentations
• Principal back up for Sr Manager, Retail Merchandising, Pre-owned & Fleet

7 years automotive or role-related experience

Education 

Required

Bachelor’s Degree, preferably in business-related field

Desired

Master’s Degree, preferably in business-related field

Skills

• Analytical, technical and conceptual thinking – sales and business planning using logic and reason, both creative and strategic while employing available analytical platforms
• Communication skills – interpersonal, relationship management, presentation, and written
• Process innovation – targeting business opportunity and addressing with process improvement
• Creative thinking – developing new solutions to drive Audi sales and margins
• Technical skills – ability to utilize technical data platforms and encourage integration with team processes
• Implementation – coordinating efforts within AoA (Operations, Marketing, Digital, Distribution and Product, including key vendors), AFS, and Audi Field to go to market with retail sales strategies and supporting programs
• Financial aptitude –  familiarity with standard accounting principles

Specialized Skills

Required

• High proficiency to expert in technical data management and visualization (Excel, Power Point, SQL,Tableau, etc.)
• Understanding of automotive industry sales and finance instruments (brand, captive finance arm, dealership)

Desired

• Captive finance experience (at least in liaison role)
• Forecasting / Budget management of cross line product experience

Work Flexibility

• Full-time position in Reston office
• Travel to national, regional, dealer meetings as appropriate to meet business needs (<5% travel required)

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.

This role description is a guideline and does not create contractual rights between the Company and any of its applicants. The Company does not enter into any type of employment contract, implied or written, with its applicants regarding job security.

This Organization participates in E-Verify. We maintain a drug free workplace and perform pre-employment substance abuse testing.