Digital Sales Performance Lead

Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.

Brief Role Description

This position is a career level 20P and is located in Reston, VA or Auburn Hills, MI with a role classification of Hybrid.

Audi of America is seeking a strategic business analyst to join the Digital Sales team, playing a crucial part in shaping digital business initiatives. This is a highly visible role, in which you will work closely with the Analytics and Product Management teams to analyze customer purchase trends, generate monthly business reporting, and derive actionable insights for business case development. This role is integral to a high-performing team within a fast-paced, lean organization, where your strategic insights will directly influence Audi of America’s digital product business strategy.

Possible Tasks within this Role

Digital Prod Sales: 40%

• Responsible for the development and delivery of the monthly Digital Sales KPI reporting, highlighting key insights.
• Maintains the monthly P&L for the Digital Products business.
• Responsible for the delivery of annual business planning objectives.
• Supports the Digital Sales team by developing robust business cases that align with the overall digital product strategy.
• Responsible for deriving actionable insights that inform the team’s business decisions.
• Contributes to the formulation of strategic initiatives that drive revenue growth and enhance customer engagement.
  
  

eCommerce Performance and Consumer behavior: 40%

• Responsible for the development and delivery marketplace performance reporting.
• Works across business units to derive customer insights to drive revenue growth for all digital product lines.
• Conducts in-depth analyses of customer purchasing behaviors to identify opportunities for growth and optimization.
• Supports the Online Buying with performance reporting, analytics, and customer insights.
  
  

Energy Monetization: 15%

• Supports the Digital Sales team with business case development for all energy monetization initiatives.
• Supports the Product Management and Digital Dales teams with charging monetization business cases to drive revenue growth in a new area of the business.
  
  

Other: 5%

• Participate in the Audi of America Data Science community.
• Stay current on developments in data science, analytics, and business intelligence technologies and tools.
• Support other initiatives, as required.
  
  

Qualification requirements

7 years experience

Education

Required

Bachelors’ degree in Business Administration

Desired

• Degree focus in Data & Analytics
• Masters Degree
  
  

Skills

• 7 years experience in business management or intelligence role, ideally in the automotive, digital, or energy space.
• Strong analytical, communication, and interpersonal skills; comfortable dealing with ambiguity.
• Excellent oral and written communication skills, interpersonal competencies, and presentation skills.
• Professionalism in dealing with all levels of management and staff.
• Experience working across multiple locations and cross-culturally.
• Entrepreneurial thinking and ability to work with a varying level of ambiguity and uncertainty.
• Problem solving using logic, data, and reason.
• Demonstrated capabilities in writing and presentation skills.
• Experience with market research and data analysis.
• Communication skills – interpersonal, presentation, and written.
  
  

Required

Specialized Skills

• Business Analyst experience in Sales or Development
• Business acumen and financial P&L understanding
• Customer service focused
• SQL and database skills
• Tableau development experience
• Multi-tasking and prioritizing multiple deadlines
• Ability to meet strict deadlines
• Self-starter and motivated to be successful
  
  

Desired

• Background in automotive high-tech services industry and/or technology-oriented services industry experience
• Knowledge of standard automotive industry business processes
• Python/R Skills
• German language skills a plus
• Predictive modelling knowledge (regression, ML)
• Data transformation software experience (Alteryx, Tableau Prep, etc.)
  
  

Work Flexibility

• Based in Reston, VA or Auburn Hills, MI full-time with flexible hours, as required
• Travel approx.10%, as required
  
  

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.

This role description is a guideline and does not create contractual rights between the Company and any of its applicants. The Company does not enter into any type of employment contract, implied or written, with its applicants regarding job security.

This Organization participates in E-Verify. We maintain a drug free workplace and perform pre-employment substance abuse testing.