Digital Product Owner Sr

Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.

Brief Role Description

This position is a career level 20P, and is located in Reston, VA or Auburn Hills, MI with a role classification of Hybrid.

Enabling a premium digital experience for customer’s throughout their journey with Audi and the ability to purchase Audi vehicles and products will be key for the future success of our organization.

This role will focus on the creation of digital commerce experiences within the myAudi web and mobile app platforms. As we risk growing a gap between our online and offline world, there is a critical need for Audi to create a premium customer journey, ensuring the seamless integration of the digital and analog worlds, delivering a high level of emotional engagement.

The Product Owner will be responsible for digital customer facing commerce experiences for Audi across US and CA. Our website will become the doorway into the world of Audi, a key milestone in the customer’s journey and a polished, personalized interface to connect to the brand. Providing seamless experiences across the breadth of Audi products that support and enable dealers to sell more products is key. Responsible for leading the agency design and development teams to deliver outcomes for customers that work for the business.

Understanding the market, our customers, and the business is critical to deliver commerce solutions that delight Audi fans and owners. Working together with cross functional teams in the US, Germany, and Canada, while steering different parties and vendors, will be required to define and successfully implement the product strategy to realize the product vision.

Possible Tasks within this Role

Product Ownership: 70%

• Drive development to deliver the product strategy, for both desktop and mobile website enabling a premium purchase experience
• Engage and inform management and stakeholders of developments
• Manage budgets and quality of defined projects together with Audi AG, the cross functional team, agencies and Audi leadership
• Transforming the digital experience into a personalized commerce experience by taking a customer centric perspective
• Steer cross-functional teams and define the needs of the commerce experience and find solutions with the Audi AG and NAR IT departments
• Support procurement and budgeting tasks
• Collaborate with and steer the digital agency in terms of solutions to achieve business outcomes, based on required timelines and budget
  
  

Cross-Functional Collaboration: 30%

• Help gather user input and market trends to define product requirements
• Work within an Agile compliant framework and collaborate with partners/business owners to convert strategy and priorities into tangible business requirements, prototypes, design concepts, and feasible product roadmaps
• Understanding business implications of decisions in order to align work with strategic goals
• Review customer satisfaction results; recommends, designs, and implements personal and business unit action plans
• Review, analyze and prioritize Voice of the Customer feedback to incorporate in user stories
• Guide development teams to produce creative solutions that deliver results by connecting them to the business teams and product vision
• Organize interdepartmental activities to ensure completion of the product iterations on schedule and within budget
• Facilitate interdepartmental product owner meetings to enable sharing of agile best practices and peer coaching opportunities
  
  

Qualification requirements

7 – 9 years experience in web and mobile digital development, with an emphasis in scrum and/or agile product ownership roles; and/or automotive industry experience

Education

Required

Bachelors’ degree in Business, Marketing, Computer Science, or Engineering

Desired

Master's degree in Entrepreneurship, Business, Marketing, Computer Science, or Engineering

Skills

• Blend of strategic and tactical thinking, creative and analytic reasoning, a deep knowledge of human-centered design, a love of data, and an interest in the auto industry
• Passion for identifying and solving real consumer and business problems, and proven ability to prioritize high leverage opportunities to deliver to market
• A bias to action and a proven track record of delivering iterative solutions to scale within a matrixed organization to market at rapid speed
• Ability to guide matrixed partner teams as well as collaborate across brands and organization.
• Ability to work as team with designers and developers to deliver great products
• Comfortable working autonomously with strong focus on execution and driving project deadlines to completion
• Strong analytical mindset and ability to use user research, data, and qualitative insights to create exceptional digital experiences
  
  

Required

Specialized Skills

• Agile Mindset: Proficiency in agile practices such as Scrum, Kanban, or Lean. Understanding of iterative development, sprints, and continuous improvement
• Comprehensive understanding of the latest web and mobile product technologies and user experience best practices
• Business Acumen and Financial P&L understanding
• Customer service focused
• Comfortable multi-tasking and prioritizing multiple deadlines
• Success in developing strong working relationships across many layers of an organization, outside agencies and suppliers
  
  

Desired

• Experience managing the digital product development and delivery of direct to consumer web or mobile applications
• A passion to develop and grow a new services portfolio in an emerging industry.
• Knowledge of standard automotive industry business processes
• German language skills a plus
• An understanding of privacy, regulatory, cybersecurity, and technical aspects of data services/solutions.
• Experience building digital products for multiple countries/markets, in particular eCommerce products
• Deep understanding of user-centered product development practices and user research best practices
• Familiarity and experience using tools such as Jira and Confluence for product user stories and agile development
  
  

Work Flexibility

• Based in Herndon, VA or Auburn Hills, MI
• Full-time with flexible hours as required - Travel approx.10-20% as required
  
  

Volkswagen Group of America is an Equal Opportunity Employer. We welcome and encourage applicants from all backgrounds, and do not discriminate based on race, sex, age, disability, sexual orientation, national origin, religion, color, gender identity/expression, marital status, veteran status, or any other characteristics protected by applicable laws.

This role description is a guideline and does not create contractual rights between the Company and any of its applicants. The Company does not enter into any type of employment contract, implied or written, with its applicants regarding job security.

This Organization participates in E-Verify. We maintain a drug free workplace and perform pre-employment substance abuse testing.