What are the responsibilities and job description for the Marketing Specialist position at VNA & Hospice of the Southwest Region Inc?
The VNA & Hospice of the Southwest Region of Rutland is looking for a full time Marketing Specialist. Would you like to work for a caring and supportive medical company that values its employees? If so, please read on!
ABOUT VNA & HOSPICE OF THE SOUTHWEST REGION
Based in Vermont, we are one of the largest non-profit home health and hospice care agency that delivers a wide range of advanced medical care with compassion, dependability, and expertise to people of all ages. Our mission is to provide the best care for every person and to put a little more heart and soul into healthcare along the way. We strive to give customized care to individuals with chronic diseases and conditions as well as those who need short-term care. For our services, we have been recognized as one of the nation's top 100 performing home health agencies by HomeCare Elite.
A DAY IN THE LIFE OF A MARKETING SPECIALIST:
This position is responsible for developing and creating agency assets to communicate to various internal and external audiences via a variety of platforms to promote VNAHSR services and help expand our homecare and hospice business in Vermont. Responsibilities include but are not limited to:
- Take primary responsibility for day-to-day tactics, monitoring, and management of VNAHSR's ads and social channels, including Facebook, Twitter, YouTube, LinkedIn, Instagram, and emerging social platforms.
- Assist Community Liaison with efforts to engage the community through networking and community events. Attend marketing events, trade shows, and promotional activities to enhance brand visibility.
- Oversee Employee Newsletter, including developing content, working with program managers to gather information, keeping a pulse on agency happenings across all locations, and creating new materials and sections to accurately communicate agency information.
- Demonstrate excellent writing and editing skills, with particular focus and experience in writing for social media using appropriate conventions and voice.
- Foster VNAHSR's positive image through creative writing for public-facing materials.
- Create all agency materials, including program brochures/one-sheets, event invitations, in-house flyers, and other materials as needed.
- Work with VNAHSR website developer to maintain agency website to reflect latest information on programs, events, and clinics.
- Work with vendors to keep agency branded materials stocked for outreach.
- Complete functions with minimal supervision and strong commitment to results.
Qualifications:
- Bachelor's degree in communications, public relations, marketing or related field required.
- Minimum 3-5 years of experience in designing, creating, and implementing marketing projects; Proven ability to develop materials using creative software (Adobe InDesign, Adobe Photoshop, Canva, etc.)
- Excellent writing and editing skills, with particular focus and experience in writing for social media using appropriate conventions and voice; Demonstrated strong interest in content marketing tactics and strategy; Ability to differentiate messaging/tone based on audience and medium.
- Valid state driver's license required. Ability to successfully pass motor vehicle record check, child abuse, criminal record check and adult abuse check required.
VNAHSR benefits for full-time employees include:
- Generous paid time off, group health, dental, vision, life, STD and LTD insurance, 401K with 4% match, and more.
- Continuing education tuition assistance for work-related courses, to eligible staff
READY TO JOIN OUR TEAM?
We understand your time is valuable, so we have a very quick and easy application process. If you feel that you would be right for this job, please fill out our initial 3-minute, mobile-friendly application. We look forward to meeting you!
Salary : $48,633 - $68,094