What are the responsibilities and job description for the Senior Media Manager (Media Planning) position at VML?
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
What We Are Looking For
VML is seeking a Senior Media Manager, Omnichannel Media Planning to join our team and support a key health/pharmaceutical client. This role requires someone who can manage client media-related issues, foster strong client relationships, and lead media planning efforts that drive innovative and effective ideas.
What You'll Do
Media Planning:
- Develop media plans that support the client's marketing objectives. Ensure media plans are executed as planned and approved, on schedule and within budget.
- Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
- Identify opportunities for content partnerships and multi-platform media partnerships.
- Create media plan recommendations and alternatives.
- Select media channels and determine scheduling.
- Analyze competitive activity in the marketplace.
- Present media plans to clients.
- Work with the analytics team to measure media performance, make recommendations for optimization.
- Develop recap reporting to understand and document final campaign performance against goals and critical learnings.
Who You Are
- An individual with outstanding verbal and written communication skills.
- Adept at using media research and planning tools to determine audience size and determine audience attributes.
- Someone with demonstrated success in client relationships, team management, and media planning.
- Possesses the fortitude to stay calm under pressure.
What You'll Need
- 3-5 years of experience with digital media planning and performance media. Agency experience required.
- Health/Pharmaceutical advertising highly preferred
- Experience collaborating cross functionally with with media activation teams (paid social, programmatic, search), ad operations, and analytics
- Client facing experience
- A professional with demonstrated ability to manage and lead across cross functional internal teams and lead with external clients, partners and vendors
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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