What are the responsibilities and job description for the Group Creative Director position at VML?
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Who we are looking for:
VML is seeking a Group Creative Director (Art or Copy) with a focus on social media. You will help steer the creative vision for our social content that is consistently expanding into areas beyond standard platforms. Our team is concept-driven, craft-obsessed and champions fresh-thinking; we want ideas that make us excited before they even get out the door. A strong design sensibility and a constant curiosity of how-to-break conventional standards are key, with bonus points for those who are comfortable shooting, editing and creating content. You’ll lead and mentor a team of copywriters and art directors, collaborate strategy and community managers, and enjoy a stable of clients who are clever, quick and interested in delivering for their brands – on trend and on time.
We are an integrated crew of fun and interesting creatives who support and cheer on your personal hobbies and side projects, as much as we do the work.
What you’ll do:
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Who we are looking for:
VML is seeking a Group Creative Director (Art or Copy) with a focus on social media. You will help steer the creative vision for our social content that is consistently expanding into areas beyond standard platforms. Our team is concept-driven, craft-obsessed and champions fresh-thinking; we want ideas that make us excited before they even get out the door. A strong design sensibility and a constant curiosity of how-to-break conventional standards are key, with bonus points for those who are comfortable shooting, editing and creating content. You’ll lead and mentor a team of copywriters and art directors, collaborate strategy and community managers, and enjoy a stable of clients who are clever, quick and interested in delivering for their brands – on trend and on time.
We are an integrated crew of fun and interesting creatives who support and cheer on your personal hobbies and side projects, as much as we do the work.
What you’ll do:
- Big idea thinking | Lead the visual direction and execution of social-first campaigns across platforms like Instagram, TikTok, X, Facebook, LinkedIn and emerging channels.
- Manage | Oversee team of creatives on organic social evergreen and campaign- driven social.
- Concept | Develop creative concepts and visual strategies for social media campaigns across various platforms (e.g., Instagram, Facebook, Twitter, TikTok).
- Create | Concept bold, engaging ideas that drive conversation and cultural relevance for clients.
- Craft | Stay informed about industry trends, best practices, and emerging technologies in social media and digital marketing.
- Client facing | Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.
- Collaborate | Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
- Cultivate | Stay ahead of platform shifts, language trends and creative best practices in the social landscape.
- Minimum 12 years’ experience in an agency setting with a focus on social media campaigns.
- Strong portfolio showcasing creative concepts and visual executions for social media platforms.
- Deep knowledge of social platforms and what types of visuals perform well on each. Excellent understanding of social media platforms, their respective audiences and best practices.
- Experience working in or with influencer campaigns, UGC, or creator-led content.
- Understanding of paid vs. organic social strategies.
- Highly collaborative, ego-free and comfortable giving and receiving feedback.
- Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
- Strong communication and presentation skills.
- Passionate about culture, design, branding and how they intersect in the social space.
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma, After Effects or similar motion tools a big plus.
- Sincere interest in any pop-culture hyper fixation is welcome – sports (soccer/tennis/basketball/football), digital gaming, music, literature, reality tv, film.
- Bilingual or familiarity with Spanish language is a plus.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.