Senior Manager, Product Marketing

Position Summary...The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness and adoption through data-driven market research and effective stakeholder engagement. This role requires the ability to influence varied audiences, develop comprehensive marketing plans, and deliver compelling presentations that align with business objectives. The position demands expertise in analyzing market trends, coordinating cross-functional partnerships, and guiding product positioning to accelerate growth. The successful candidate will foster collaboration, provide insightful feedback, and ensure marketing communications effectively support organizational goals while maintaining the highest standards of professionalism and integrity.

About the team:

The VIZIO B2B Product Marketing team leads the go-to-market strategy for data and advertising products across the VIZIO platform, including Home Screen, CTV, Programmatic, and Data. This team aligns product capabilities with market needs, clearly communicating the value of VIZIO’s advertising and data offerings. They support product launches, provide enablement resources, and deliver competitive insights. Collaborating closely with stakeholders, the team uses data analysis and strategic marketing to drive product adoption and business growth, ensuring effective communication and alignment across ads and data organizations.

What you'll do...

• Define product positioning and messaging, and create compelling content to differentiate VIZIO in the marketplace.
• Collaborate cross-functionally with Sales, Client Services, Product, and Partner teams to develop and execute go-to market plans
• Develop marketing materials and processes to support product launches.
• Manage product launch timing and communication with stakeholders.
• Provide feedback and direction to external creative and PR agencies
• Conduct qualitative and quantitative research to inform product roadmaps.
• Conduct competitive analyses and formulate actionable takeaways.
• Build business requirements documents for product teams that outline the objectives and needs of the Ad Sales business and Advertisers
• Analyze internal data to enhance the VIZIO A value proposition
• Develop and deliver clear, data-driven presentations and proposals to influence stakeholders and drive alignment across business units.
• Manage end-user training programs to improve client proficiency and product utilization.
  
  

What you'll bring:

• Proven expertise in product marketing, including market research methodologies and marketing communications.
• Strong business communication skills with the ability to influence stakeholders and present clear, data-driven narratives.
• Experience in stakeholder engagement, building and maintaining effective internal and external partnerships.
• Ability to analyze market data and customer insights to inform strategic marketing plans and product positioning.
• Demonstrated leadership in coaching and mentoring teams to adopt advanced marketing tools and practices.
• Proficiency in developing and delivering product training, demos, and marketing materials to drive product adoption.
• Commitment to ethical standards, integrity, and fostering collaborative business relationships.
  
  

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For Information About Benefits And Eligibility, See One.Walmart.

The annual salary range for this position is $108,000.00 - $216,000.00

Additional Compensation Includes Annual Or Quarterly Performance Bonuses.

Additional compensation for certain positions may also include :

• Stock
  
  

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

35 Tesla, Irvine, CA 92618-4603, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.