Mult-Media Designer / Marketer

Position Overview

This role will support the ongoing growth of Vizella Media’s local advertising

business by assisting with:

 Marketing infrastructure and campaign organization

 Lead generation support and opportunity tracking

 AI-powered workflow and marketing integration

 Digital and social media coordination

 Graphic design and marketing asset creation

 Internal sales support tools and presentations

 Website and digital campaign assistance

 Process improvement and operational efficiency

You’ll work closely with leadership and Development Managers to help create

marketing solutions that are practical, creative, and results-focused for a wide

range of local businesses.

Key Responsibilities

 Assist in developing integrated advertising and marketing solutions across

audio, print and digital platforms

 Build and organize internal marketing systems, proposals, and sales support

materials

 Support lead generation initiatives and prospect research

 Utilize AI tools and automation platforms to improve efficiency, content

creation, research, and workflow

 Establish and maintain a clear intake process for project requests coming

from the team, including building the creative brief and defining the

objective when one is not provided

 Develop creative direction through visual references and moodboards, and

review with stakeholders before production

 Create graphics, presentations, and promotional materials for campaigns

and sales initiatives

 Assist with social media management, digital advertising coordination, and

website support

 Help maintain campaign organization, timelines, and reporting

 Collaborate with Development Managers to prepare customer-facing

materials and strategic recommendations

 Stay current on evolving design and marketing trends, tools, and

technologies, and bring back ideas that improve workflow, customer

communication, and marketing effectiveness

Qualifications

 2 years of professional graphic design experience in an in-house, brand-

side, or media environment

 Portfolio required, showing range across digital, social, print, and

presentation design

 Strong understanding of marketing, advertising, branding, and lead

generation

 Strong fundamentals in typography, layout, hierarchy, and color across both

screen and print

 Ability to design within an existing brand system and extend it consistently,

including building templates that non-designers can use without breaking

the brand

 Experience with social media platforms, web-based marketing, and digital

communication

 Familiarity with AI-powered tools and emerging marketing technologies

 Able to manage multiple projects and produce high-volume work on tight

deadlines without losing quality or consistency

 Comfortable establishing creative direction with strong visual references

and moodboards

 Comfortable presenting work to non-designers, explaining creative

decisions, and handling rounds of revisions

 Strong organizational and communication skills

 Creative thinker with a solution-based mindset

 Comfortable working collaboratively with sales, leadership, and outside

vendors

 Professional, approachable, and easy to work with

Design Tools and Technical Skills

 Adobe Creative Cloud at a working professional level, specifically Photoshop,

Illustrator, and InDesign

 Figma for web layouts, mockups, and shared component libraries

 Canva for building branded, locked templates the sales team can adapt on

their own

 Presentation design in PowerPoint, Google Slides, or Keynote

 Basic motion and video, including animated social posts, simple After Effects

or Premiere Pro work, and short-form vertical editing

 Print production knowledge, including bleeds, trim, CMYK and spot color,

and packaging production-ready files for vendors

 Digital ad specs, including standard display sizes, social aspect ratios, static

and animated formats, and Meta and Google ad requirements

 Web familiarity with WordPress, Squarespace, or similar, plus responsive

layout thinking and basic accessibility such as contrast, legibility, and alt

text

 Email design and layout in platforms like Mailchimp, Constant Contact, or

Klaviyo

 Photo editing and retouching, plus sourcing licensed stock, fonts, and

imagery with an understanding of usage rights

 Organized file management, clear naming conventions, and version control

across shared drives

 Responsible use of AI-assisted tools such as generative fill, Adobe Firefly,

image cleanup and upscaling, and concept ideation, with human review

before anything ships

Preferred Experience

 Social media content creation and scheduling

 CRM or lead management tools

 Copywriting and campaign messaging

 Building creative variants for A/B testing, and comfort reading basic

performance data to inform design decisions

 Photography, motion graphics, or short-form vertical video production

 Experience in local or regional media, broadcast, or other multi-client

environments

 Brand identity work such as logos, style guides, sell sheets, and one-pagers

 Large format and out-of-home design, including billboards, vehicle wraps,

signage, and event graphics

 Merchandise and promotional product design

 Basic HTML and CSS, or landing page building in a visual editor

Pay: $37,440.00 - $50,000.00 per year

Benefits:

 Health insurance

 Paid time off

Education:

 Associate (Required)

Experience:

 Integrated Marketing: 1 year (Required)

Ability to Commute:

 Lansing, NY 14882 (Required)

Pay: $37,440.00 - $50,000.00 per year

Benefits:

• Health insurance
• Vision insurance

Work Location: In person

Salary : $37,440 - $50,000