What are the responsibilities and job description for the Ecommerce Manager position at ViX Paula Hermanny?
E-commerce Manager
ViX Paula Hermanny | San Diego, CA or Miami, FL (On-site)
About the Job
ViX Paula Hermanny is an internationally recognized luxury swimwear and resortwear brand inspired by the effortless elegance of Brazilian beach culture. Known for its impeccable fit, elevated design, and sophisticated aesthetic, ViX continues to grow globally, delighting customers with timeless pieces that celebrate quality, craftsmanship, and style.
We are looking for an experienced E-commerce Manager to join our DTC team in a full-time, exempt, office-based role reporting to our Director of E-commerce. This person will lead the strategy and operations of ViXPaulaHermanny.com, treating it as the brand's digital flagship rather than simply a sales channel. As we evolve our platform and expand our omnichannel capabilities, this is a rare opportunity to shape what a luxury digital experience truly looks like.
What You’ll Be Doing
- Own the end-to-end strategy and operations of ViXPaulaHermanny.com and other digital sales channels
- Lead the Shopify Plus ecosystem, including site merchandising, technology stack, CRO roadmap, and global site optimization
- Build an elevated, personalized shopping experience that brings the ViX brand to life, including fit and sizing guidance, personalized recommendations, and outfit builders
- Drive an experimentation program, including A/B testing and structured measurement frameworks, to continuously improve conversion
- Lead performance marketing across Meta, Google, and other paid channels, including creative testing and briefing frameworks
- Support lifecycle marketing strategy across email and SMS, driving segmentation, testing, and retention initiatives
- Partner with Global Marketing, Creative, Operations, and Planning on integrated campaigns and seasonal launches
- Develop omnichannel capabilities in partnership with Retail, Customer Care, and CRM teams
- Manage and coach the E-commerce Website Manager and lead agency partners
- Track success across both commercial results and broader customer health indicators, including engagement, satisfaction, and return reduction.
Who You Are
- 6 years in ecommerce, with at least 5 years in a digital management role, ideally within a brand environment
- Deep expertise with Shopify Plus, including merchandising, CRO strategy, and site optimization
- Full-funnel thinker with strong command of acquisition, retention, performance marketing, and onsite experience
- Skilled at building creative testing frameworks and interpreting data to drive decisions
- Customer-experience oriented, with a passion for building intuitive and inspiring digital journeys
- A strong cross-functional collaborator who can prioritize, lead agency partners, and communicate clearly to senior leadership
Why Join Us
- A competitive compensation package, including incentives.
- Comprehensive group insurance coverage, including health, dental, and vision.
- 401(k) with a generous company match.
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
- PTO plan, including additional PTO for employees on their birthdays
- Enjoy a generous employee discount on our thoughtfully designed collections.
- Opportunities for growth, leadership development, and cross-functional collaboration.
- A team environment that values innovation, creativity, and integrity
Equal Opportunity Statement
ViX Paula Hermanny is an equal opportunity employer that values diversity and inclusion. We consider all applicants based on their skills and qualifications. If you require accommodation or support during the application process, please let us know.