Regional Sales Manager - Central

Regional Sales Manager - Central

50-60% Travel Requirement

About Us

Vivazen launched with a disruptive idea: that a small, plant-powered shot could outperform the synthetic stimulants dominating convenience counters. Over a decade later, we’ve not only proven it—we’ve defined the category. As the original brand to bring kratom-based products to market, we’ve since expanded into a powerful portfolio of clean, effective botanical blends—with more than 700 million servings sold nationwide.

Retailers rely on Vivazen to drive real revenue in minimal space. Consumers trust us for fast-acting, feel-good energy they can count on. And behind it all is a business built for speed, ownership, and performance.

At Vivazen, you won’t wait for permission or promotion. From day one, you’ll run a real territory with clear goals, visible numbers, and the support to win. As we enter a new phase of rapid growth, we’re building a team that’s as ambitious as the opportunity. If you're motivated by autonomy, accountability, and upward mobility—and you want to help shape the future of natural performance—you’ll go far at Vivazen.

WHO YOU ARE

As the Regional Sales Manager - Central, you will be responsible for leading and growing Vivazen’s business across our Central regions like Missouri, Illinois, Texas and Minneapolis through increased distribution, volume gains, and best-in-class retail execution. You will lead a team of Territory Sales Representatives operating within a Direct Store Delivery (DSD) model while developing strong partnerships with distributors, wholesalers, and key retail accounts throughout the region.

This role combines strategic territory leadership with hands-on field execution. You will spend significant time in market coaching sales representatives, developing distributor relationships, identifying growth opportunities, and ensuring consistent execution across all channels.

RESPONSIBILITIES

• Drive revenue growth across the Central region including, Missouri, Illinois, Texas and Minneapolis, through increased distribution, volume gains, and improved retail execution.
• Lead, coach, and develop a team of Territory Sales Representatives, establishing a culture of accountability, performance, and continuous improvement.
• Conduct regular field ride-alongs and in-market training to strengthen selling skills, product knowledge, retail execution, and distributor engagement.
• Partner with Talent Acquisition and Sales Leadership to recruit, interview, onboard, and retain high-performing Territory Sales Representatives.
• Manage distributor, wholesaler, and DSD partner relationships, ensuring alignment on sales objectives, execution standards, and growth initiatives.
• Expand distribution and drive volume growth by identifying new business opportunities, strengthening key account relationships, and increasing market penetration.
• Analyze sales performance, market trends, and distributor data to identify opportunities and develop territory growth strategies.
• Execute trade marketing programs, merchandising initiatives, and promotional activities that increase brand visibility and consumer demand.
• Collaborate cross-functionally with Marketing, Commercial Leadership, and other internal teams to support regional business objectives and maximize market impact.
• Travel extensively throughout the region (50–65%) to support field teams, distributor partners, customer relationships, and business development efforts.

QUALIFICATIONS

• 5 years of sales experience in CPG, beverage, tobacco, supplements, spirits, or other highly competitive consumer categories.
• Experience working with distributors, wholesalers, DSD networks, and independent retail channels.
• Experience leading, coaching, and developing field sales representatives across a multi-state territory.
• Demonstrated success growing revenue and expanding distribution through distributor and DSD sales networks.
• Experience recruiting, onboarding, and developing high-performing sales talent.
• Strong understanding of wholesaler relationships, distributor management, and independent retail channels.
• Ability to analyze sales data and market trends and translate insights into actionable growth strategies.
• Proven ability to influence and drive accountability across teams and partners without direct authority.
• Strong communication, relationship-building, and leadership skills.
• Bachelor's degree or equivalent experience preferred.

NICE TO HAVE

• Experience in age-restricted or regulated product categories.
• Startup, emerging brand, or high-growth company experience.
• Experience launching products or expanding distribution into new markets.
• Prior responsibility for regional budgets, trade spending, or P&L management.
• Experience building new markets and expanding distribution across multiple states.
• Experience managing trade budgets, distributor investments, or regional business plans.

COMPENSATION

• An aggressive base salary will be provided in this position, with an additional lucrative bonus plan based on performance. Full medical benefits are provided as part of this role. Options/equity will be provided to suitable candidates after completion of the first 90 days. This role also provides the opportunity for advancement in role, function, and pay.