What are the responsibilities and job description for the Media Buyer position at Viva Digital Marketing Group?
Company Description
Viva Digital Marketing Group specializes in helping businesses generate leads, enhance their online presence, and increase revenue. We offer a comprehensive range of services, including Google Ads management, search engine optimization (SEO), website design, and email/SMS marketing automation. By handling all aspects of digital marketing, we empower businesses to focus on their core operations while we drive their marketing success.
Role Description
This is a full-time hybrid role for a Media Buyer located in Hesperia, CA, with the flexibility to work some days from home. The Media Buyer will be responsible for planning, purchasing, and optimizing media placements to achieve targeted marketing goals. Key responsibilities include developing media strategies, analyzing campaign performance data, negotiating with vendors, ensuring proper campaign execution, and exploring new advertising opportunities to maximize ROI. Strong collaboration with the marketing and creative teams will be essential to developing effective campaigns.
Qualifications
- Proficiency in Media Buying and Media Planning
- Strong Media Strategy and Analytical Skills
- Excellent Communication skills
- Experience with negotiating and managing media vendor relationships
- Proficiency in data analytics tools and platforms related to media campaigns
- Ability to work collaboratively with team members and independently in a hybrid setting
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field preferred
- Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads) is a plus