What are the responsibilities and job description for the Marketing Manager position at VITURE?
About the Company
At the forefront of XR innovation, VITURE is redefining how people connect, play, and create through groundbreaking hardware, software, and immersive experiences. Our mission is to build the future of spatial computing — creating technologies that feel personal, seamless, and inspiring. Join a dynamic and cross-disciplinary team shaping the next generation of wearable and digital experiences.
About the Role
VITURE is seeking a Content Marketing Manager to develop and execute content strategies tailored to different international markets with the Marketing Team. The ideal candidate is for someone who combines strategic thinking with hands-on creativity, thrives in fast-paced environments, and understands how to localize brand storytelling for different cultural contexts.
Responsibilities
- Collaborate with the Marketing Team to develop global content marketing strategies, adapting narratives to regional characteristics across North America, Europe, and Asia.
- Lead end-to-end content production, including topic planning, copywriting, video scripting, and creative direction — optimized for platforms such as Instagram, YouTube, TikTok, and Reddit.
- Strengthen KOL/influencer collaborations by co-developing content that drives engagement and aligns with brand storytelling, fostering authentic community resonance.
- Leverage existing assets for secondary content creation, deconstructing and reorganizing video, image, and copy materials into reusable high-impact formats.
- Analyze competitor strategies and user insights across global markets to refine brand positioning and develop differentiated storytelling advantages.
- Adjust content tone, visual style, and publishing cadence based on audience personas and data-driven insights to deepen brand engagement and awareness.
- Manage global content workflows and coordinate with external agencies to ensure quality, consistency, and timely delivery.
- Contribute creative concepts and experimentation, bringing fresh ideas to elevate brand storytelling and global visibility.
Qualifications
- Bachelor’s degree or above in Marketing, Communications, Journalism, or related fields.
- 3 years of international content marketing experience, ideally in the technology or consumer electronics sector.
- Strong understanding of global social media platforms; experience with performance tracking and creative optimization.
- Proven skills in video content creation and editing, with a keen eye for visual design direction.
- Experience managing content libraries, modular asset systems, or localization workflows is a strong plus.
- Prior experience in multinational companies, Fortune 500s, or fast-scaling startups managing global content from 0→1 is highly preferred.
- Background in technical or hardware-related marketing (e.g., smart devices, XR, or consumer electronics) is a plus.
- Candidates with hands-on video editing skills will be given priority consideration.
Pay range and compensation package
- Competitive salary and performance-based growth opportunities
- Comprehensive health, dental, and vision insurance
- 401(k) savings plan with company match
- Generous PTO, sick leave, and parental leave
- Collaborative, inclusive, and design-driven culture
Equal Opportunity Statement
VITURE provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.