Customer & Marketplace Insights Analyst

Vitamix is unquestionably the premium brand of high-performance “blenders,” and known for its top-notch company culture and climate. It is an important component of what makes Vitamix unique and successful, and the reason why Vitamix is recognized as a Top Workplace, NorthCoast99 Winner, and Smart Culture Award recipient.

Throughout its 100 year history, Vitamix has encouraged and promoted healthy lifestyles for both its customers and employees. Employees enjoy multiple wellness programs and perks, a free Vitamix machine, and an onsite fitness center. Vitamix also offers a flexible work environment, great work culture, healthy living initiatives like fitness reimbursements, and opportunities for advancement.

For consumers, Vitamix can be found domestically in places like William Sonoma, Sur la Table, Crate & Barrel, Target, Amazon, and at Vitamix.com, and is in over 130 countries around the world.

Ultimately, Vitamix is the Global-leader in high-performance blending solutions for home and commercial use, is preferred by chefs and is found in many of top restaurants around the world. It is relied upon by culinary schools in the U.S. and has been used to train thousands of students and master chefs worldwide. If it is not a Vitamix, it’s just a blender.

The Customer & Marketplace Insights team at Vitamix is transforming to enable a deeper, more integrated understanding of consumers, shoppers, brands, competitors, product categories, and market dynamics.

The Insights Analyst plays a critical role in translating data into actionable business intelligence that fuels growth. This role partners closely with Marketing and cross-functional teams to deliver clear, insight-driven recommendations through market research, syndicated data, and advanced analytics.

The Analyst will act as a trusted advisor, helping the organization make smarter, quicker decisions by linking different data sources into clear, persuasive stores. This role is instrumental in elevating insights from reporting to strategic influence, helping shape how Vitamix competes, innovates, and grows in an increasingly dynamic marketplace.

Duties & Responsibilities:

• Synthesize data from multiple sources (e.g., syndicated POS, CRM, primary research) into clear, actionable recommendations that influence business strategy.
• Support development of recurring and ad hoc reporting that drives decision-making across the organization.
• Assist in the design, execution, and analysis of qualitative and quantitative research studies.
• Support end-to-end management of primary research projects, from scoping through delivery.
• Contribute to the development of domestic and international surveys.
• Analyze syndicated datasets (e.g., Circana/IRI/Nielsen) and internal data to uncover trends, opportunities, and risks.
• Apply analytical thinking to translate complex datasets into simple, compelling insights.
• Identify and evaluate new tools, partners, and methodologies to enhance research capabilities.
• Explore innovative approaches to collecting, synthesizing, and activating insights across the organization.
• Communicate findings effectively to stakeholders at all levels through presentations and reports.
• Drive broader access to insights by improving how knowledge is documented, archived, and shared.

POSITION QUALIFICATIONS

Experience:

2-4 years experience in market research, analytics, or a data-driven insights role

Education:

Bachelor’s degree in Marketing, Business, Analytics, Statistics or related field

Technical Skills:

• Hands-on experience with both qualitative and quantitative methodologies
• Exposure to managing or supporting primary research projects end-to-end
• Experience working with syndicated data sources (e.g. Circana, Nielsen, IRI) strongly preferred
• Proficiency in Microsoft Office Suite (especially Excel & PowerPoint)
• Experience with data visualization or analytics tools is a plus
• Comfort working with large datasets and multiple data sources.
• Exposure to pricing analysis, assortment optimization, or data analytics through internships or relevant coursework
• Strong foundational knowledge of statistical analysis or quantitative modeling
• Experience in consumer durables, CPG, or retail environments is preferred
• Familiarity with the design and execution of custom or primary research projects through coursework or internships

Other Requirements:

•  Analytical Curiosity – Naturally inquisitive with a strong ability to uncover insights within complex data
•  Storytelling with Data – Translates analysis into clear, compelling narratives that drive action
•  Business Acumen – Connects insights to broader business objectives and growth opportunities
•  Collaboration & Influence – Builds strong relationships and communicates effectively across functions
•  Ownership & Execution – Proactively manages work with a high degree of accountability and attention to detail
•  Adaptability – Thrives in a fast-paced, evolving environment

Physical Demands:

• Ability to sit up to 8 hours per day, with walking and standing required frequently
• Visual acuity is required to perform activities such as: preparing and analyzing data, viewing a computer terminal, reading documents, reports, and emails
• Repetitive hand movements for tasks like typing or assembly
• Fine motor skills for precise work
• Manual dexterity to operate hand tools

Amount of Travel Required: No travel required

# of Direct Reports: 0

Work Schedule/Shift: Monday-Friday 8:00AM-5:00PM

Work Arrangement: Hybrid

Work Environment: Office

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.