PPC Specialist

Careers

PPC Specialist

Office Location Portsmouth, NH

Years of Exp 2 Years

Salary Range $50k - $95k

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We’re looking for a Pay-Per-Click (PPC) Specialist to join our incredible team of digital marketers. If you’re organized, understand business drivers, and possess the communication skills to develop and maintain close relationships with clients – then you’re exactly who we’re looking for to execute all our agency’s PPC management services.

We have both PPC Specialist and Senior PPC Specialist positions at Vital – compensation varies depending on experience.

Responsibilities

• Build highly targeted PPC campaigns (from scratch) across multiple channels.
• Manage multiple clients’ expectations, strategies, budgets, and conversions.
• Manage and maintain updates for large keyword lists.
• Have a clear understanding of clients’ conversion goals.
• Monitor performance based on goals, industry standards, and benchmarks.
• Daily management of multiple existing PPC accounts (bid adjustments, targeting updates, ad optimization, etc.).
• Perform research, analyze websites, document changes, and make decisions regarding optimization.
• Perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities.
• Create monthly client reports.
• Attend weekly and monthly client calls to provide updates on campaign performance.
• Work closely with fellow team members to meet client goals.
  
  

Skills & Requirements

• At least 2 years experience creating and managing Google Ad campaigns (search and remarketing); Bing Ads management and Google Shopping experience is a plus.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Advanced Excel skills.
• Familiarity with SEO and CRO best practices.
  
  

Bonus Points, But Not Required

• Google Ads Certification.
• Bing Ads Certification.
• Google Analytics Certification.
• Experience managing paid Facebook and Twitter campaigns.
• Experience using WordPress.
• Experience with Google Shopping Campaigns.
  
  

Benefits

• Competitive salary.
• Health benefits.
• Simple IRA.
• Flexible Work from Home Schedule:
• Fluid workday hours (we just ask that you find time for 8 hours of work).
• Freedom to choose a hybrid WFH and/or in-office schedule.
• Great Perks – Read all about ’em →
  

To learn more about us and apply for this position, go to our jobs page.

If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements.

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