Senior Living Sales Director-Independent Living

Vista Winds Independent Living is looking for a passionate, results-driven Sales Director to lead occupancy growth by building meaningful relationships, generating qualified leads, and guiding prospective residents through one of life's most important decisions. This individual will play a key role in showcasing the exceptional lifestyle Vista Winds has to offer while delivering an outstanding customer experience from the first inquiry through move-in.

Success in this role requires a proactive sales mindset, strong closing skills, and a genuine passion for helping older adults confidently embrace their next chapter. If you thrive on building relationships, exceeding goals, and making a meaningful impact, we'd love to have you join our team.

JOB TITLE: Sales Director– Independent Living

SUPERVISOR: Executive Director / Regional Sales & Marketing Director

BROAD SCOPE OF POSITION:

The Sales Director is responsible for driving occupancy, revenue growth, and overall sales performance for the community. This role carries direct accountability for achieving and exceeding established occupancy, move-in, and revenue goals.

Success is measured by consistent sales performance, conversion of leads to move-ins, and the ability to create urgency and close. This individual must take full ownership of the sales process, pipeline management, and results.

The Sales Director works closely alongside the Executive Director and community team to build meaningful connections with prospective residents and their families, ensuring a welcoming and supportive experience from first inquiry through move-in.

INDEPENDENT LIVING FOCUS:

• Inspire prospective residents to embrace an active, maintenance-free lifestyle centered around independence, wellness, and community.
• Build meaningful relationships with prospective residents and their families by understanding their lifestyle goals, interests, and motivations.
• Guide seniors and their families through the transition to Independent Living with empathy, confidence, and exceptional customer service.
• Showcase the unique lifestyle, amenities, dining, activities, and social opportunities that make Vista Winds feel like home.
• Partner with sister Assisted Living and Memory Support communities to recognize changing resident needs and support a smooth transition should additional care become necessary.

ESSENTIAL JOB FUNCTIONS:

• Own and manage the entire sales cycle from initial inquiry through move-in.
• Consistently achieve or exceed occupancy, move-in, and revenue goals.
• Maintain an accurate and organized sales pipeline utilizing the company's CRM.
• Conduct engaging, personalized tours that focus on lifestyle, value, and creating urgency.
• Confidently ask for the deposit and successfully close the sale.
• Deliver timely, consistent follow-up through phone calls, emails, handwritten notes, videos, and personal outreach.
• Track, manage, and report weekly sales performance, including leads, tours, deposits, move-ins, outreach activity, and conversion ratios.
• Coordinate and oversee the move-in process to ensure a seamless, welcoming experience for every new resident and their family.
• Maintain knowledge of Fair Housing regulations, company policies, pricing, apartment availability, and competitive market conditions.
• Build, develop, and maintain strong relationships with professional referral partners, local businesses, and community organizations to generate qualified leads and increase community awareness.
• Collaborate with the Executive Director and department leaders to ensure an exceptional resident experience before, during, and after move-in.

OUTSIDE SALES & BUSINESS DEVELOPMENT:

• Conduct a minimum of 5–7 professional outreach visits per week to generate qualified leads
• Actively build and maintain a strong presence in the local community to drive referrals and increase occupancy
• Develop relationships with hospitals, rehab centers, case managers, and other key referral sources
• Participate in networking events, community events, and partnerships to increase visibility and drive traffic

MARKETING & LEAD GENERATION SUPPORT:

• Utilize multiple channels including phone, email, events, and social media to generate and nurture leads
• Coordinate and support community events designed to drive tours and increase conversion opportunities
• Collaborate with leadership on campaigns and promotions with a focus on driving occupancy and measurable results

OPERATIONAL & COMPLIANCE RESPONSIBILITIES:

• Complete weekly reports with accurate and timely sales data
• Conduct monthly audits of resident files to ensure compliance with company policies and regulatory requirements
• Communicate effectively with leadership and community teams to ensure alignment and execution
• Other duties as assigned

EDUCATIONAL REQUIREMENTS:

• High school diploma or equivalent
• Preferred: 2 years of college with emphasis in Business, Sales, Marketing, or Public Relations

EXPERIENCE REQUIRED:

• Minimum of 2 years of experience in sales, leasing, or senior living
• Proven success in achieving and exceeding occupancy and sales goals
• Property management or senior living experience preferred

SPECIAL KNOWLEDGE OR SKILLS:

• Knowledge of senior living or retirement communities preferred
• Proficiency in:
• Word
• Excel
• CRM systems (preferred)
• Strong interpersonal and communication skills
• Compassion and ability to work effectively with seniors and their families

PHYSICAL AND SENSORY REQUIREMENTS:

• Occasional lifting and carrying light objects
• Pushing and pulling
• Climbing and bending
• Reaching and twisting
• Talking and listening
• Sitting and walking

OTHER REQUIREMENTS:

• Valid driver’s license
• Reliable transportation

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person

Salary : $65,000 - $75,000