What are the responsibilities and job description for the Community Liaison position at Visiting Angels?
Visiting Angels is looking for a Healthcare Community Liaison / Marketer to join our team in our Plano office.
Applicants may contact Agency Director, Angie Goodwin at 469-668-1350 with all inquires.
Community liaisons act as a bridge between the two, ensuring that the organization benefits from the feedback, opinions, and needs of the people it serves while communicating relevant information about policies, programs, and services to the community.
The role of a community liaison is instrumental in managing and enhancing an organization’s public relations and creating positive social change in the community. The position plays a key role in developing successful outreach programs and encouraging local residents to get involved in the organization’s activities.
Community liaison professionals use their talents to develop strong ties with the community while learning how to keep the organization accountable for meeting the needs of its stakeholders. They work hard to establish trust and mutual respect between the community and the organization, and act as a point of contact for feedback and queries.
The importance and role of community liaison professionals are paramount in understanding and serving diverse communities. They collect data, monitor trends, and communicate important information with stakeholders. They also serve as advocates for the community and educate the organization about community concerns, ensuring the issues are not overlooked.
Overview of Daily Tasks and Responsibilities
Your day-to-day responsibilities will vary, but some of the tasks you can expect to encounter as a Community Liaison include :
- Attending meetings and events to represent the organization and connect with community members.
- Listening to community members’ concerns and feedback and communicating them to the appropriate department or individual within the organization.
- Developing and executing community outreach strategies to build strong relationships and promote the organization’s initiatives.
- Collaborating with other departments within the organization to ensure that community feedback and concerns are addressed appropriately.
- Managing social media accounts and updating websites to ensure that the community is well-informed about upcoming events and initiatives.
Qualifications and Education
To qualify for this position, you will need a minimum of a bachelor’s degree, preferably in marketing, communications, or a related field. Some organizations may also require a relevant graduate degree.
However, most important is experience working within a community in some capacity. Many organizations are looking for candidates who have previous experience in community outreach or a related field, as this demonstrates an understanding of the unique challenges and opportunities of community engagement.
Building rapport and fostering relationships
The third critical communication skill for a community liaison is building rapport and fostering relationships. A community liaison’s role is to facilitate communication between the community members and the organization they represent. To do this successfully, they need to build trust and rapport with the community members, show genuine interest in their interests, and manage conflicts effectively. They should also establish positive working relationships with other community organizations to promote collaboration and share resources.
Effective communication skills are crucial for community liaisons’ success in their role. They must have active listening skills, verbal and written communication skills, be able to communicate with diverse communities, and possess relationship-building and rapport-fostering skills. These skills, when combined with their knowledge and expertise, make them effective communicators, advocates, and problem solvers for the community they serve.
