What are the responsibilities and job description for the Marketing Growth Manager position at Visit Springfield, Missouri?
Job Title: Marketing Growth Manager
Location: Springfield, MO
Organization: Visit Springfield
Reports To: Vice President of Marketing & Communications
Position Overview:
Visit Springfield is seeking a forward-thinking, organized, and digitally savvy Marketing Growth Manager to help drive the future of destination marketing for Springfield, Missouri. This role is responsible for supporting the execution and optimization of Visit Springfield’s marketing efforts while helping streamline internal workflows, campaign coordination, and marketing systems.
The Marketing Growth Manager will oversee website management, SEO initiatives, paid media coordination, CRM and email marketing systems, and digital performance tracking while also identifying innovative tools and emerging technologies, including AI-driven marketing solutions, to improve organizational efficiency and marketing effectiveness. This role works closely with the Vice President of Marketing & Communications to help ensure marketing initiatives are organized, optimized, and executed effectively across the department. The ideal candidate is highly organized, collaborative, technically curious, and passionate about marketing, analytics, tourism promotion, and innovation.
At Visit Springfield, we don’t just promote a place—we create a sense of place. You’ll join a creative, passionate team dedicated to making meaningful connections between our city and the world. If you’re ready to make an impact through innovative marketing, we want to hear from you.
Key Responsibilities:
● Digital Marketing & Website Management
○ Oversee the day-to-day management and optimization of Visit Springfield’s websites and digital platforms. Coordinate website updates, enhancements, and vendor communication
○ Monitor website performance and provide monthly reports
○ Support SEO strategy and optimization efforts to improve digital visibility and search rankings
● Paid Media & Digital Campaign Coordination
○ Coordinate digital advertising campaigns with agency and media partners ○ Ensure paid media campaigns launch accurately and on schedule
○ Monitor campaign pacing and vendor deliverables to ensure alignment with approved budgets and campaign goals
○ Campaign reporting and performance analysis
● CRM, Email Marketing & Analytics
○ Assist with CRM and email marketing platform management
○ Monitor digital analytics, campaign performance, and website metrics
○ Develop reports and dashboards to track marketing performance and engagement
● Marketing Technology & Innovation
○ Identify opportunities to improve efficiency, productivity, and campaign performance through automation and marketing technology solutions
○ Research and implement emerging trends in AI, digital marketing, SEO, automation, and audience engagement to identify opportunities for growth and efficiency
○ Support internal education and adoption of AI tools across the organization
○ Collaborate with the Vice President of Marketing & Communications to evaluate innovative marketing approaches and future-focused digital initiatives
● Workflow & Marketing Coordination
○ Manage incoming marketing requests and coordinate project intake processes
○ Assist with maintaining campaign timelines, deliverables, and project management
○ Collaborate closely with internal teams, vendors, and stakeholders to ensure smooth campaign execution
○ Supervise the Marketing Project Coordinator role
Qualifications:
● Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred or a related field.
● At least 2-5 years of professional experience in digital marketing, marketing coordination, website management, or a related field.
● Strong understanding of SEO, website management, digital marketing, and analytics
● Familiarity with CRM systems, email marketing platforms, and digital advertising coordination
● Knowledge in emerging marketing technologies and AI tools
● Proficiency in digital marketing and interest in emerging marketing technologies and AI tools
● Exceptional project management abilities, comfortable navigating a fast-paced, creative work environment
● Excellent communication and collaboration abilities
● Experience working with external vendors and agency partners preferred
Benefits:
● Competitive salary and performance-based incentives.
● Comprehensive benefits package, including health, dental, and retirement plans.
● Opportunities for professional growth and development.
● A vibrant and inclusive work environment in a dynamic community.
Resume Submission
● To apply, please send your resume to Andrea Copeland, Vice President of Marketing, at andrea@springfieldmo.org.
Visit Springfield is an Equal Opportunity Employer. We encourage candidates of all backgrounds and experiences to apply.