Social Media & Multimedia Specialist

Role Description Overview

The Social Media & Multimedia Specialist will play a crucial role on the Visit Rapid City (VRC) team enhancing brand presence through destination storytelling with the goal of educating travelers, building awareness, engagement, and increasing brand loyalty. This role will create and manage content across all VRC-owned brands and channels, including social media, video, photography, email, blog, website, and printed collateral.

Key Qualifications

The Social Media & Multimedia Specialist brings a flexible, creative, and entrepreneurial spirit, along with a real passion for VRC’s mission, vision, and values. This person knows how to tell a story that makes people stop scrolling, and their work centers on three things: social media, photo and video, and writing. Strong writing is the foundation, so excellent writing skills are a must, along with a good eye behind the camera and a real love for the craft. The ideal candidate has experience creating content for a target audience and a working knowledge of SEO, Google Analytics, and social media management tools. They manage their time well, stay steady under pressure, and know how to prioritize to meet deadlines and goals. This position is onsite, in Rapid City, South Dakota.

Key Responsibilities

Social Media

• Lead day-to-day social media for all brands in the Visit Rapid City portfolio, including leisure, meetings, the Rapid City Sports Commission, Downtown Rapid City and Main Street Square, and resident engagement
• Manage the social media content calendar as part of VRC’s shared master content calendar, coordinating with the Digital Marketing Specialist so messaging lines up across channels
• Manage community engagement on Visit Rapid City, Downtown Rapid City, and Rapid City Sports Commission social channels, responding to comments and messages in a timely, on-brand way
• Plan and run contests, giveaways, and other special social campaigns
• Stay on top of social platform trends, new features, and emerging tools, and bring fresh ideas to promote Rapid City and the Black Hills

Partners and Influencers

• Build and launch a VRC influencer program, including identifying creators who fit our brands, setting expectations and guidelines, coordinating visits, and tracking results
• Work with partners, members, and local businesses to create content that highlights the people and places that make Rapid City special

Photo and Video

• Plan, shoot, edit, and publish photo and video content from concept to final cut, ranging from short-form reels for social media to longer-form storytelling projects and brand videos
• Build out VRC’s content library by capturing events, attractions, partners, and everyday life in Rapid City, providing photo and video for social media, the website, blogs, and email campaigns
• Work with the Digital Marketing Specialist to manage VRC’s digital asset library, including policies and procedures for how photos, video, and other assets are used

Writing

• Write copy for social media, printed materials, and brand campaigns, and partner with the Digital Marketing Specialist on website, blog, and email content
• Write in a consistent brand voice across every VRC brand while adapting tone for each audience

Reporting

• Prepare monthly and quarterly reports on social media and influencer program performance, and use the results to recommend and make improvements

Organizational Values Alignment

The Content Manager is expected to exemplify Visit Rapid City’s organizational values as follows:

• Adjust for Success - Embrace change. Be willing to pivot. Stay fluid. Stretch.
• Best-In-Class - Execute thoughtfully. Hustle. Prioritize to maximize. Grow. Deliver knock-your-socks-off service.
• Lead with Passion and Positivity - Share your passion. Have a ridiculously sunny attitude. Take pride in your work.
• Communicate Relentlessly - Don’t let things fester. Be quick to clarify. Embrace friction. Stay open. Give others the benefit of the doubt.

Role Requirements

Essential job functions required for this role are as follows:

• Ability to communicate effectively and courteously in a professional manner
• Ability to lift and carry objects up to 50 pounds on occasion
• Ability to lift and carry objects up to 30 pounds frequently
• Ability to stand for extended periods of time
• Ability to sit and squat
• Ability to hear and see
• Ability to stay alert at all times
• Ability to drive a car and hold a valid driver’s license
• Ability to be in attendance on a daily basis and to arrive promptly for the start of the work day
• Ability to work flexible hours to adjust schedule to attend evening and weekend events, meetings, and conventions
• Ability to pass a drug test
• Ability to submit to a background/credit check

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person

Salary : $55,000 - $60,000