What are the responsibilities and job description for the Social Media & Content Manager position at Visit Overland Park?
Overview
Do you possess exceptional digital skills with a knack for telling captivating stories and creating engaging content? Visit Overland Park is actively seeking a vibrant and imaginative individual to become an integral part of their team as the Social Media & Content Manager. The Social Media & Content Manager is responsible for managing Visit OP’s social media strategy and measuring its success. This role will identify trends and leverage consumer insights to strengthen existing social media platforms and blogs that drive engagement.
About Visit Overland Park
Visit OP is the Destination Marketing and Management organization responsible for promoting and marketing Overland Park, Kansas as an attractive travel destination and to grow the local economy by inviting visitors to enjoy the City’s recreation, dining, meeting, sports, entertainment, and lodging options. Located in the Kansas City metropolitan area, nationally recognized Overland Park is the second largest city in Kansas with more than 200,000 residents and receiving awards including, “Happiest Cities in the U.S.” by WalletHub, “Best Place to Raise a Family” by Niche, and “Best Places to Live” by Money Magazine. Overland Park is also the hometown of Jason Sudeikis, Paul Rudd, Rob Riggle, and Tom Kane. For more information, experience VisitOP.com.
Responsibilities
Reporting to the Director of Marketing, responsibilities include:
- Elevate Overland Park's destination appeal by creating tailored content across social media, website, and blogs, aligning with ongoing campaigns and initiatives.
- Direct the organic growth of Visit OP’s social media on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
- Stay current on social trends to inspire the internal team and propose innovative methods to enhance reach.
- Develop, schedule, and publish original and curated content for social platforms, including engaging copy and short-form videos.
- Channel content strategically to support the editorial calendar and contribute to VisitOP.com blogs.
- Identify and build relationships with influencers and bloggers aligned with the social strategy to advocate for Overland Park.
- Collaborate on website-related content with the Director of Marketing and Digital Marketing Manager.
- Increase channel growth through unique content and community engagement strategies.
- Proactively engage with followers, responding to queries and inspiring potential visitors to explore Overland Park.
- Cultivate relationships with industry partners, staying informed on new developments and visitor experiences.
- Maintain a strong knowledge base of local amenities and foster community partnerships for Visit OP.
- Utilize the UGC marketing platform for photo curation and rights acquisition.
- Act as a visible community presence, fostering new partnerships between businesses, organizations, and Visit OP.
- Provide support to the marketing team, including proofing and copywriting assistance on various projects.
Qualifications
- 3 years’ experience of social media management in a business setting, handling multiple channels.
- Bachelor’s degree in communications, marketing, social media or creative writing is preferred.
- Confident and energized storyteller, comfortable with the written word and a keen eye for detail.
- Ability to analyze and report on qualitative data to refine social media strategies.
- Exceptional organizational skills with the ability to support multiple campaigns simultaneously.
- Demonstrate a high degree of professionalism, confidentiality, and effective interpersonal skills internally and externally.
- Passionate about Overland Park, travel, food and experiencing new things.
- Able to travel and work varied hours, including evenings and weekends as needed.
Benefits & Perks
The VisitOP team is highly collaborative and follow the values of: Passion for the Overland Park community; Transparency in research and insights; Collaboration with community stakeholders; Innovation in practicing the latest destination promotion methods, ideas, and products; Stewardship to balance economic development, sustainable tourism, and quality of life for residents and businesses of Overland Park.
VisitOP offers a highly competitive benefits package which includes ongoing industry training, 100% employee paid health benefits, retirement contribution, and a flexible office first culture with team gatherings at their entertainment district office.
OMNI is honored to be retained in this search. We appreciate your referrals to professionals who may have an interest in this outstanding opportunity. Formal interest accepted through the OMNI Executive Career Portal. Please direct all inquiries to:
OMNI Human Resource Management
Stacey Cowan, Senior Search Consultant – scowan@omnihrm.com | 913-653-8085
OMNI and our clients are Equal Opportunity Employers and seek diversity in candidates for employment. EEO Employer W/M/Vet/Disabled/Sexual Orientation/Gender Identity.