What are the responsibilities and job description for the PROSPER Micro-Intern- Saddle Brook, NJ position at Visions Federal Credit Union?
As a PROSPER Micro-Intern, you will play a pivotal part in shaping and implementing growth messaging strategies to drive deposit growth, attract new members, and expand small business accounts. You will conduct in-depth desk research, analyze competitor and peer social strategies—with a focus on short-form video platforms—and identify emerging trends to inform engaging, compliant, and on-brand content concepts. Your responsibilities include drafting opportunity briefs, developing campaign messaging frameworks, and designing innovative activations such as TikTok-focused Refer-a-Friend initiatives. Additionally, you will build a comprehensive 30-day content calendar across platforms like TikTok, Instagram, and LinkedIn, ensuring an effective cadence and impactful campaign execution. Must be a PROSPER Micro -Intern to participate.
Location: On-site at our Saddle Brook, NJ Branch located at 250 Pehle Ave ., Park 80 West Plaza 2 , Saddle Brook, NJ.
Working Hours: Every Wednesday from 9:00am -4:00pm
Responsibilities:
- Conduct desk research on growth messaging for deposit growth, new member acquisition, small business accounts, and referrals.
- Review competitor and peer social strategies (credit unions, banks, and fintechs), with emphasis on short-form video platforms.
- Identify trend-aligned social formats and translate insights into compliant, on-brand content concepts.
- Draft a growth messaging opportunity brief summarizing key findings and recommendations.
- Develop a campaign messaging architecture (theme/tagline, messaging pillars, audience segments, and calls-to-action).
- Design a TikTok-focused referral activation approach, including scripted short-form video concepts, hashtag ideas, and cross-post adaptations.
- Build a 30-day multi-platform content calendar (TikTok, Instagram, LinkedIn) with recommended cadence and timing.
- Establish and enforce professional workplace and behavioral standards that align with the credit union’s member-centric culture.
- Develop employee experience initiatives that promote engagement, professional growth, and high service standards.
- Lead the implementation of training programs focused on professionalism, consultative sales techniques, and service excellence.
- Foster an inclusive, high-performance culture that attracts, develops, and retains top talent.
- Participate in weekly check-ins, incorporate feedback, and meet agreed-upon milestones and deadlines.
- Respond effectively to changing ideas, responsibilities, expectations, trends, strategies, and other processes.
- Demonstrate a commitment to diversity, equity, inclusion, and belonging through continuous development, modeling inclusive behaviors, and proactively managing bias.
- Perform other duties needed to help fulfil our mission, drive our strategy, and support our organization’s values.
Minimum Qualifications & Experience:
- Must be a Passaic County Community College PROSPER student
- Interest in marketing, communications, business, social media, or related fields.
- Strong writing and storytelling skills; ability to adapt tone for different audiences.
- Familiarity with TikTok/Instagram short-form formats and basic content trends.
- Basic research and synthesis skills; able to summarize findings clearly.
- Organization and time-management skills; ability to meet deadlines and manage multiple workstreams.
- Professionalism and comfort receiving feedback and revising drafts.
- Proficient in the Microsoft Office Suite programs.
- Proficient with standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines, PCs, etc.