Sr. Manager, Card Products Strategy & Planning (Payments)

The Senior Manager, Strategy & Analytics will be a key member of the Global Card Products team and drive strategic initiatives and projects. The successful candidate will work on innovative strategies that enhance our product and segment value proposition and effectively target our global customer segments. By leveraging market insights, customer analytics, and competitive intelligence, they will develop strategies across product, benefits, loyalty, offers, marketing services, and key customer segments. This role will interact with Regional market and product teams as well as working closely with members of Global Strategy, Data Science, Marketing, Benefits & Sponsorships teams to synthesize a strong product narrative across the organization.

The role requires interactions and collaboration across multiple markets and will be responsible for driving initiatives across multiple workstreams.

Specifically, this role will be expected to:

• Lead the development of scorecards, metrics trackers and planning in support of the global Card Product leads in driving initiatives related to 2030 Strategy (e.g. Affluent growth, Credit expansion, Dynamic Product/Graduation strategy among others)

• Develop a strategy for how Card Product performance is measured, tracked and communicated within Product and across stakeholder groups globally

• Lead global product research (e.g., market share, brand preference) in partnership with Insights and Brand Marketing teams

• Support global business case development for new features, benefits and tech developments with costs and benefits to Visa

• Define and own the learning agenda, KPI/KPD definitions, measurement methodologies and prioritization of analytics work against that of Product charter to maximize impact

• Drive analytics requirements and execution roadmap with Data Science resources

• Work with external partners to commission strategic, data driven work including market research, and data aggregation and synthesizing exercises

• Develop product usage and behavior insights about affluent & credit consumer segments for Visa’s priority markets

• Support executive presentations and build of GTM materials for issuer and merchant partnerships

• Partner with benefits and sponsorships sourcing to develop a strategy and framework to drive incremental benefits content and propositions

• Live and Promote “Data Led Decision Making” across the teams through adoption of insights to increase effectiveness of every function.

• Be the analytics leader across cross-functional teams, driving thought leadership and supporting business leaders in making key product and business decisions.

• Work with analytics partners in Data Science and Engineering to grow the maturity of analytics capabilities.

• Oversee the Insights and analytics, measurement, data enablement, data governance, dashboarding and reporting needs required to

  • accelerate sales pipeline.

  • drive product consideration and conversion among Issuers/Merchants

  • preference and usage among consumers.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.