Senior Director, Visa Marketing Services And Creative Strategy

As the Senior Director of Marketing Services & Creative Strategy within Visa Marketing Services, you will play a pivotal role in executing the vision, strategy, and go-to-market efforts for Visa’s Marketing Services in North America. You will play a critical role in the evolution of our business to better serve our most valued clients, and drive a significant portion of the value delivered by the Marketing Services functions. This role is key to delivering value-added services, including marketing strategy/planning, sponsorships, creative services, and end-to-end marketing execution, while closely partnering with Visa Consulting & Analytics, sales teams, and Finance.

This position reports directly to the Head of Marketing Services, North America. The Senior Director will work closely with client account managers, and various marketing and marketing support disciplines across Visa.

Responsibilities:

• Develop, implement, and oversee comprehensive short- and long-term marketing and creative strategies tailored to top-tier clients, aligning initiatives with business objectives and client goals.
• Analyze market trends and client feedback to inform the evolution of creative and strategic approaches.
• Responsible for driving revenue growth by successfully selling in business plans, strategic initiatives, and innovative creative concepts to clients.
• Assume accountability for the Marketing Services P&L in the region, leading financial management, pipeline management, annual planning, and reporting.
• Set pricing and margin targets by project type and develop scalable, repeatable solutions by building playbooks and new capabilities in partnership with global teams.
• Drive innovation in marketing services—analyzing market trends and client feedback to inform the evolution of creative and strategic approaches that deliver measurable results.
• Partner with Sales executives and Visa Consulting & Analytics to sell and position Marketing Services to clients across regions and markets, developing embedded models with repeatable, committed revenue from top strategic clients.
• Support RFP response efforts, including ideation, pitching, and showcasing Visa’s unique value proposition as a competitive and strategic partner.
• Support ongoing operations across key cross-functional and cross-geography touchpoints, sharing best practices and enhancing capabilities across regions.
• Monitor, measure, and report on the impact of strategic initiatives on client satisfaction and business performance, preparing concise executive-level communications for senior leadership.
• Recruit, build, and develop a world-class team, fostering a culture of creativity, collaboration, engagement, and continuous improvement, while mentoring and nurturing talent for long-term growth.

Key Competencies

• Strategic thinking and problem-solving
• Creativity and innovation
• Client relationship management
• Financial and business acumen
• Adaptability and flexibility
• Results orientation
• Team leadership and talent development

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.