What are the responsibilities and job description for the Analyst, Strategic Segments position at Visa?
The Analyst for Strategic Segments will be a key teammate to partner with strategy, business operations, insights and analytics teammates to analyze existing research, help shape go-forward learning agendas, and ensure we are consistently pulling through 'the voice of the consumer' across our marketing efforts in the US. This role will report to the Director of Strategic Segments.
Responsibilities
- Partner with strategy, business operations, insights, and analytics teams to analyze existing research and translate findings into actionable implications for the US market.
- Support development of segment learning agendas by identifying research gaps, synthesizing existing insights, and helping shape future consumer understanding priorities.
- Gather, analyze, and distill consumer insights to ensure the voice of the consumer is consistently reflected across marketing strategies, briefs, and activation plans.
- Build and maintain dashboards, trackers, and reporting tools that monitor performance across priority growth areas such as Affluent, Cross‑Border/Travel, and E‑commerce.
- Manage recurring reporting cycles and deliver timely, accurate, and actionable intelligence that supports strategic decision‑making.
- Conduct detailed analysis of behavioral, attitudinal, and performance data to surface trends, opportunities, and risks related to strategic segments.
- Partner with the Director of Strategic Segments to prepare segment summaries, insights presentations, and recommendations for cross‑functional stakeholders in marketing, product, and analytics.
- Support integrated planning by providing data‑driven inputs that strengthen go‑to‑market strategies and help align segment priorities across teams.
- Handle the operational and data‑heavy components of segment strategy work
- Maintain strong documentation, organization, and insight libraries to ensure teams can easily access the latest data, research, and segment learnings.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.