Director of Marketing and Growth

Summary: The Director of Marketing is responsible for developing and executing marketing strategies that enhance the company's brand awareness, generate leads, and increase sales. The Marketing Director works closely with industry partners, internal teams, and external vendors to create and deliver engaging and effective marketing campaigns across various channels, including virtual/in-person events, website, social media, email, and digital platforms.

Responsibilities:

• Collaborate with industry partners to identify marketing opportunities and align marketing objectives
• Develop partnerships to unlock opportunities and marketing development funds (MDF)
• Lead the development of sales enablement resources such as playbooks, competitive SWOT analyses, customer journey maps, and ICP (Ideal Customer Profile) documentation
• Deliver enablement for internal and external teams including internal sales team, OEM partners, and customers
• Support the rollout of new and enhanced offerings so that they can be articulated to a customer
• Align internal and partner incentives to accelerate growth and market penetration
• Maintain direct relationships with key channel stakeholders to ensure messaging alignment
• Manage and update the company's website, ensuring optimal design, functionality, content, and SEO
• Leverage digital marketing, webinars, and targeted communications to reach diverse IT channel audiences and drive engagement
• Work alongside sales teams to run quarterly/annual promotions for customers
• Plan and coordinate both in-person and virtual events that target key customers and regions
• Track, measure, and report on the effectiveness of marketing activities and campaigns, using analytics tools and dashboards
• Conduct market research and competitor analysis to identify trends, best practices, and areas for improvement
• Support other marketing initiatives and projects as determined by business demands

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field
• 4 years of experience in marketing, preferably in a B2B or tech environment
• Proficient in website design and management, SEO, and digital design tools, such as WordPress, Google Analytics, Adobe Creative Suite, and Canva
• Proven track record of developing and executing marketing strategies in IT or enterprise collaboration markets
• Ability to translate business objectives into scalable marketing programs aligned with VirtuIT GTM strategies
• Command of integrated campaign development and digital marketing tactics
• Familiar with social media platforms and management tools, such as Facebook, Twitter, LinkedIn, Instagram, and Hootsuite
• Comfortable working with CRM and marketing automation platforms to drive campaigns
• Ability to manage multiple initiatives with tight deadlines
• Excellent verbal and written communication skills, with attention to detail and accuracy
• Creative, proactive, and collaborative team player, with the ability to work independently and manage multiple tasks and deadlines

Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Work Location: In person

Salary : $80,000 - $120,000