What are the responsibilities and job description for the Product Marketing Strategist position at VirtualVocations?
A company is looking for a Product Marketing Strategist to drive the success of its developmental coaching products.Key ResponsibilitiesDevelop and execute go-to-market strategies for product launches and enhancementsDesign and manage customer lifecycle marketing campaigns to enhance engagement and retentionConduct market research and competitive analysis to inform product development and marketing decisionsRequired QualificationsBachelor's degree in Marketing, Business, or a related field3 years of experience in product marketing, preferably in subscription-based businessesStrong understanding of customer lifecycle management and churn mitigation strategiesExperience with data analysis to inform marketing decisionsProficiency in marketing automation platforms and CRM systems
