What are the responsibilities and job description for the Product Marketing Manager position at VirtualVocations?
A company is looking for a Product Marketing Manager to drive product adoption and market growth through strategic initiatives.Key ResponsibilitiesDevelop and execute a comprehensive product marketing strategy, including positioning and go-to-market planningPlan and implement multi-channel marketing initiatives, including campaigns and product launchesAnalyze market trends and customer behavior to refine messaging and improve product performanceRequired Qualifications4 years of experience in product marketing or related fieldsProven track record of driving product adoption and executing successful marketing strategiesExpertise in developing product positioning and marketing collateralStrong analytical skills to interpret market data and customer insightsProficiency with marketing automation and analytics tools
