What are the responsibilities and job description for the Performance Marketing VP position at VirtualVocations?
A company is looking for a VP of Performance Marketing responsible for establishing and scaling customer acquisition strategies.Key ResponsibilitiesDevelop and implement marketing initiatives across various channels, optimizing campaign targeting and retention strategiesGenerate data-driven hypotheses to execute experiments aimed at optimizing conversion and performance metricsOwn analytics reporting across the marketing funnel and develop a high-performing performance marketing teamRequired QualificationsStrong experience at a Director level in Performance Marketing, preferably in a tech startup or hyper-growth environmentExtensive experience in paid media management with a focus on ROI / revenue-based goalsData-driven with strong quantitative skills to demonstrate business impactExpertise in digital advertising, campaign management, and budget managementExperience in growing distribution across various channels, including email and social media
