What are the responsibilities and job description for the Digital Marketing Specialist position at VirtualVocations?
A company is looking for a Digital Marketing Operations Specialist.Key Responsibilities : Setup, launch, and monitor digital ad campaigns across LinkedIn, Google Ads, and programmatic display platformsAlign with campaign managers on Account-Based Marketing (ABM) strategy execution targeting specific accountsGenerate regular reports on campaign performance and provide actionable insights for improvementRequired Qualifications : Bachelor's degree in Marketing, Business, Communications, or a related field2 years of experience in paid media with a passion for resultsStrong analytical skills with a basic understanding of metrics like CTR, CPC, and conversion ratesDetail-oriented with the ability to manage multiple campaigns simultaneouslyProficiency in Microsoft Excel for data analysis and reporting
