Director of Sales And Business Development

The Partner Marketing Manager will lead strategic marketing initiatives focused on enabling and empowering partners to drive joint business growth. This role involves creating partner-centric programs, campaigns, and resources that strengthen relationships, generate leads, and accelerate revenue—with a critical emphasis on experience in the service industry to understand partner needs and deliver impactful solutions.

• Develop and execute partner marketing strategies aligned with company goals and service offerings.
• Create partner enablement toolkits, onboarding materials, and co-branded assets tailored for service-based solutions.
• Plan and manage joint webinars, events, and social media campaigns with partners.
• Drive partner communications through newsletters, webinars, and portal updates.
• Collaborate with sales teams to align partner marketing efforts with revenue objectives.
• Track and report partner engagement metrics, campaign ROI, and provide insights for improvement.

• Own the partner marketing calendar and ensure timely execution of campaigns.
• Develop lead generation programs through joint initiatives with partners.
• Manage partner events, sponsorships, and digital marketing activities.
• Analyze market trends and competitor activities to optimize partner strategies.

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5 years of experience in partner marketing or channel marketing within the service industry (IT services, consulting, managed services, etc.).
• Strong understanding of partner ecosystems and indirect sales models.
• Excellent communication, project management, and relationship-building skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.

• Experience in technology services or SaaS industry.
• Familiarity with partner portals and enablement platforms.
• Ability to manage multiple priorities in a fast-paced environment.

• Partner Marketing:
• Number of joint campaigns executed per month.
• Partner engagement score and portal adoption.
• Lead conversion rate from partner-driven initiatives.