What are the responsibilities and job description for the Social Media Manager for a Yacht Brokerage Company in the US (Home Based Part Time) position at Virtual Coworker?
• Manage and grow Instagram as the primary platform, with TikTok as a secondary platform
• Edit existing raw videos and graphics into reels and short-form content
• Build and maintain a monthly content calendar for client review and approval, especially during the first few months
• Schedule and publish posts consistently and on time
• Manage boosted posts and optimize content around platform algorithms for reach and engagement
• Monitor and respond to direct messages and inbound inquiries, qualifying leads from information-seekers to likely buyers
• Create educational content that introduces tourists to yacht charters and guides them toward booking
• Help establish organized systems and workflows for social media operations
• Learn and maintain consistent company branding and imaging across all content