Director of Marketing

About Virima

Virima is redefining IT visibility and control with our AI-powered SaaS platform purpose-built for enterprise IT Asset Management (ITAM) and IT Service Management (ITSM). Trusted by large organizations across the Americas and EMEA, our platform helps IT teams discover, manage, and visualize complex hybrid environments with features like automated discovery, dynamic CMDB, and service mapping with ViVID™ (Virima Visual Impact Display).

We don’t just help organizations track IT assets — we turn infrastructure chaos into clarity. With the rising complexity of hybrid cloud, security risks, and compliance needs, our product is more essential than ever.

Explore us at virima.com

Overview

We’re looking for a strategic, hands-on Director of Marketing to take full ownership of Virima’s marketing engine — leading go-to-market (GTM) execution, product positioning, and full-funnel demand generation.

This is not a brand-only leadership role — we need a true operator who can:

• Translate technical product capabilities into business value
  
• Mentor an India-based team of high-performing marketers
  
• Move fast with AI-first marketing workflows
  
  

You’ll own the success metrics across pipeline, lead generation, market positioning, and content velocity.

Key Responsibilities

GTM Strategy & Positioning

• Define and drive Virima’s GTM playbook for core and AI-enhanced product features
  
• Develop compelling narratives that resonate with enterprise IT and security leaders
  
• Perform competitor research, market analysis, and ICP refinement regularly
  
• Partner with Product, Sales, and Customer Success to ensure message-market fit
  
  

Demand Generation & Funnel Growth

• Own the end-to-end marketing funnel — from top-of-funnel awareness to SQL handoff
  
• Lead multi-channel campaigns across LinkedIn, SEO, GEO, email, partnerships, and events
  
• Build scalable content engines (owned and performance) aligned to the buying journey
  
  

Team Leadership & Execution

• Manage a lean team of content marketers, growth specialists, ops, and web developers
  
• Lead by example: write, experiment, and test as needed
  
• Foster a high-ownership, collaborative, AI-savvy culture within the team
  
  

Analytics, Budget & Optimization

• Set and monitor KPIs: MQLs, pipeline velocity, attribution accuracy, CAC, ROI
  
• Own the marketing budget, tool stack, and agency/vendor relationships
  
• Champion marketing automation, reporting hygiene, and performance reviews
  
  

Requirements

• 8–10 years of experience in B2B marketing
  
• At least 3 years of people management experience, including remote or global teams
  
• Background in technical products, preferably in ITSM, ITAM, CMDB, cybersecurity, or adjacent enterprise IT categories
  
• Demonstrated ability to own pipeline, launch products, and work cross-functionally
  
• Strong ability to lead and execute – from positioning docs to campaign performance reviews
  
• Hands-on experience with AI tools (ChatGPT, Copy.ai, Jasper, SEMrush, HubSpot, Visla, etc.)
  
• Excellent storytelling, messaging, and communication skills for technical and business audiences
  

• Strong understanding of enterprise IT buyers and complex sales cycles
  
• Experience with product-led growth (PLG) motions
  
• Background in technical writing
  
• Be an early starter to maximize time working with European and Indian time zones
  
• Be available to travel (including internationally) one or two times a quarter for marketing events and company meetings
  

Why Join Virima

• Join a growing, stable B2B SaaS company solving high-impact problems in IT infrastructure and operations
  
• Work on a technically rich platform backed by enterprise clients and a strong sales pipeline
  
• Operate in a lean, empowered team without red tape
  
• Shape the marketing org and own GTM in a space where your work truly drives outcomes