Senior Sales Director

Join a Company Built to Grow – Powered by People

At Virginia Transformer, we’re not just manufacturing custom transformers — we’re building power solutions that move the world. As a privately held, organically growing company, we thrive on momentum, innovation, and grit.

If you love the thrill of manufacturing, the strategy of an endurance race, and the energy of a fast-moving train — this is your track. We train hard, grow together, and lead with purpose. Every transformer we build is custom, every challenge unique, and every team member essential.

We’re looking for those ready to lead, fueled by commitment, and driven by impact. One team. One mission. One source.

Position Title: Senior Director, Utilities

(Potential to be considered for a higher-level role based on experience)

Location: On-Site — Roanoke, Virginia

Position Summary

The Senior Director, Utilities at Virginia Transformer will lead and expand commercial growth across all utility segments—including Investor-Owned Utilities (IOUs), Municipal Utilities, Electric Cooperatives, and Public Power Agencies. This on-site leadership role oversees a high-performing team of Market Managers, Sales Engineers, and Market Representatives responsible for delivering custom transformer and grid-infrastructure solutions nationwide.

The ideal candidate brings deep utility-sector expertise, a strong understanding of grid modernization and reliability needs, and a track record of building influential relationships with utility decision-makers. This leader will drive long-term commercial strategy, market expansion, and revenue growth—while helping position Virginia Transformer as the preferred partner for mission-critical power infrastructure.

Key Responsibilities

Strategic Utility Market Leadership

• Lead the Utilities division with a focus on sustained growth across IOUs, municipal utilities, co-ops, and public power organizations.
• Establish Virginia Transformer as the trusted supplier of custom power transformers and grid solutions.

Sales Strategy & Execution

• Develop and execute strategic sales plans targeting all utility segments.
• Engage with C-suite leaders, engineering teams, procurement groups, and planning departments to influence specification and project opportunities.

Customer Relationship Development

• Build, strengthen, and retain high-value utility partnerships through consultative, solutions-driven engagement.
• Anticipate customer needs and provide superior technical and commercial support.

Market Intelligence & Competitive Positioning

• Track and analyze trends including regulatory updates, renewable integration, grid hardening programs, and utility procurement patterns.
• Translate industry insights into competitive advantages and refined commercial strategies.

Performance & Revenue Growth

• Set, track, and manage KPIs to ensure consistent achievement of revenue and growth targets.
• Use data-driven forecasting and pipeline management to optimize sales execution.

Cross-Functional Collaboration

• Partner with engineering, operations, supply chain, and product development to ensure aligned, customer-driven transformer solutions.
• Support customer technical requirements, regulatory compliance, and evolving grid needs.

Qualifications

• Bachelor’s degree in Business, Engineering, Marketing, or related field (Master’s preferred).
• 10 years of sales or business development experience in the utility or electrical infrastructure industry.
• Experience with power transformers, T&D equipment, or grid-related solutions strongly preferred.
• Strong understanding of utility operations, T&D planning, reliability standards, and regulatory environments (FERC, NERC, IEEE, NFPA, NEC).
• Proven success leading strategic accounts and teams across multiple utility types.
• Exceptional executive communication, influence, and relationship-building skills.
• Ability to create high-value solutions to complex grid challenges.

What Virginia Transformer Offers

• Competitive salary with bonus potential
• Comprehensive benefits package
• Significant career advancement opportunities—including consideration for higher-level roles based on experience
• On-site leadership role in Roanoke, VA