Segment Marketing Manager – Utilities

On the heels of achieving 3X growth, Virginia Transformer is hiring to do it again!

We’re strategically building our team for the next 3X growth cycle — a phase that is both intense and incredibly rewarding. We’re highly selective about who joins us, because this journey isn’t for everyone.

If you have the drive, grit, and expertise to perform at a high level — and you want to grow your career 3X alongside the Company’s growth — we’d love to talk.

Apply below and let’s start the conversation.

Who We Are

Virginia Transformer is the largest U.S.-owned producer of power transformers in North America, and we’ve been able to grow the past 50-plus years through an unwavering focus on delivering for our customers. We’re more than 5,400 people strong and are known throughout the industry for being an engineering company that makes premium quality transformers in the shortest lead times.

As a privately held, organically growing company, we thrive on nimbleness, innovation, and tenacity.

Join Our Team

If you love the thrill of securing the U.S. electric grid, enabling all manufacturing in the country, and the energy of a fast-moving train — this is the place for you. We train hard, grow together, and lead with purpose. Every transformer we build is custom, every challenge unique, and every team member essential.

We’re looking for those ready to lead, fueled by commitment, and driven by impact. We are growing so fast that all our available roles are not yet posted, so let us know if you are interested and we will follow-up.

Segment Marketing Manager – Utilities

Location: Roanoke, VA (On-site)

Department: Marketing

Reports to: Sr. Director, Strategic Marketing

Position Summary

Virginia Transformer is seeking a Segment Marketing Manager – Utilities to lead both the strategic direction and day-to-day execution of marketing initiatives supporting the utility market, including investor-owned utilities, cooperatives, municipal utilities, and transmission operators.

This role combines deep industry knowledge with hands-on marketing leadership. The successful candidate will translate utility market dynamics such as grid modernization, infrastructure constraints, reliability requirements, regulatory drivers, and rising electricity demand into actionable campaigns, sales enablement tools, and digital programs that strengthen Virginia Transformer’s brand awareness and market position.

Key Responsibilities

Segment Strategy & Market Leadership

• Own the Utilities segment strategy including target accounts, growth priorities, and market positioning.
• Monitor trends such as grid resilience investments, electrification, renewable integration, infrastructure replacement cycles, and regulatory changes.
• Translate market intelligence into clear campaign priorities and commercial actions.

Customer & Industry Engagement

• Engage with utilities, industry associations, and stakeholders to gather voice-of-customer insights.
• Support executive briefings, advisory interactions, and customer events.
• Represent marketing at industry conferences and technical forums.
• Translate customer pain points (lead times, reliability, footprint, efficiency, scalability) into clear value propositions and positioning.

Competitive & Market Intelligence

• Track competitors, policy developments, and infrastructure investment trends.
• Monitor supply-demand dynamics affecting transformers and grid equipment.
• Share insights with leadership to inform strategy.

Marketing Technology & Data Utilization

• Leverage marketing technology platforms to plan and execute programs, including:
• CRM systems for account tracking and pipeline alignment
• Marketing automation platforms for campaign execution and nurturing
• Email marketing tools for targeted outreach
• Website CMS for segment content updates
• Analytics platforms to monitor engagement and performance
• Use data to identify target utilities, track engagement, and support account-based marketing efforts.
• Partner with digital teams to optimize web experiences for utility audiences.
• Maintain dashboards and reporting to measure campaign effectiveness and ROI.

Messaging, Positioning & Content

• Develop utility-focused messaging aligned with Virginia Transformer’s value proposition around reliability, lead times, and engineering expertise.
• Guide creation of technical content such as:
• Application briefs
• Grid modernization insights
• Industry commentary for social media
• Case studies and customer success stories
• White papers, and thought-leadership pieces
• Industry-event messaging and executive presentations
• Ensure messaging resonates with technical and executive utility audiences.

Go-to-Market & Sales Enablement

• Create tools to support commercial teams including:
• Segment playbooks
• Competitive positioning
• Presentation materials
• Customer engagement content
• Support bid strategies with insights into utility priorities and decision drivers.

Required Qualifications

• Bachelor’s degree in Marketing, Engineering, Energy Systems, Business, or related field
• 5–10 years of experience in B2B marketing or commercial roles within utilities, power equipment, or energy infrastructure
• Working knowledge of:
• Transmission and distribution systems
• High- and medium-voltage equipment applications
• Utility planning and procurement processes
• Experience executing marketing programs and campaigns

Preferred Experience & Knowledge

• Familiarity with marketing technology such as CRM, marketing automation, analytics platforms, and content management systems
• Experience supporting long-cycle engineered equipment sales
• Understanding of grid modernization, electrification, and infrastructure investment trends
• Experience working with utilities or grid stakeholders
• Strategic market analysis and segmentation
• Strong cross-functional collaboration and influence
• Technical curiosity with commercial acumen
• Ability to operate at both strategic and tactical levels

Success Looks Like

• Effective campaigns that increase engagement with utilities and support commercial growth.
• Strong alignment between marketing programs and sales priorities.
• Clear visibility into segment performance through data and reporting
• Improved positioning of Virginia Transformer as a trusted partner to utilities

Why Join Virginia Transformer

• Be part of a company that plays a critical role in powering communities, industries, and the digital economy.
• Work with highly skilled engineers and manufacturing teams solving real-world infrastructure challenges.
• Create content that has purpose, impact, and long-term value.
• Grow your skills in a technically rich and meaningful environment.