What are the responsibilities and job description for the Marketing Coordinator (full-time) position at Virgin Hotels?
Who We Are
We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.
Your Mission
Should you decide to accept...
As the Marketing Coordinator you will assist the Director of Marketing in executing marketing strategies to achieve Hotel and Food & Beverage revenue goals, drive awareness of your Virgin Hotel s and Food and Beverage outlets and engage with the community by assisting with your social networks and review sites.
You’ll be part of a team building incredible and relevant content , marketing campaigns and promotions as well as a social footpr int that will express Virgin Hotels ’ essence, tone of voice, engage visitors with insightful and thought-provoking content and help us turn f ans, followers and readers into leads and customers.
The Nitty Gritty
What exactly you will be doing....
You got skills? If you are able to perform the following, then you have come to the right place…
We love what we do and what we do is important! We believe that everyone should leave feeling better - this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No-one is more important than anyone else, and unless we are in it together, we can't create that special experience for our guests.
Your Mission
Should you decide to accept...
As the Marketing Coordinator you will assist the Director of Marketing in executing marketing strategies to achieve Hotel and Food & Beverage revenue goals, drive awareness of your Virgin Hotel s and Food and Beverage outlets and engage with the community by assisting with your social networks and review sites.
You’ll be part of a team building incredible and relevant content , marketing campaigns and promotions as well as a social footpr int that will express Virgin Hotels ’ essence, tone of voice, engage visitors with insightful and thought-provoking content and help us turn f ans, followers and readers into leads and customers.
The Nitty Gritty
What exactly you will be doing....
- Assist Director of Marketing with ideation and execution of quarterly action plans for Rooms and Food & Beverage.
- Understand our brand, products and customers to ensure content meets the marketing strategy and reflects the brand.
- Assist in the day-to-day management of Hotel and Food & Beverage social media accounts, programs & Initiatives.
- Assist the Director of Marketing in creating social media c ontent calendar s , including topic s and multimedia creation that encourages customer partic ipation & community engagement within and outside the hotel.
- Support basic graphic design needs, including editing and creating menus, flyers, signage and other marketing collateral for Hotel and Food & Beverage outlets, ensuring all materials align with brand guidelines.
- Respond immediately to customer’s including general inquires, issue s , and complaints across our non-branded social media channels such as Trip Advisor, Google, et c. in Virgin Hotels tone of voice.
- Facilitate weekly cross-functional and cross-department al meetings in order to c ommunicate all promotions and initiatives in a timely and professional mann er. You will be responsible for their recording and distribution.
- Ensures consistent message , tone, voice and proper grammar and spelling across all content and communication created.
- Assist the Dir ector of Marketing and Virgin Hotels brand PR agency in ideation and execution of traditional PR strategy.
- Work with the Director of Marketing in creating email marketing campaigns and maintaining database management of th e CRM system.
- Maintain accurate and current tracking systems. Analyze and report, and assistant Director of Marketing with develop ing recommendations for opt imizing strategies .
- Attend and contribute ideas in monthly Digital Media calls, weekly PR and Social media calls , and weekly F&B marketing meeti ngs .
- Assist the Director of Marketing in r eview ing digital and printed creative pieces and ens ure they match brand guidelines.
You got skills? If you are able to perform the following, then you have come to the right place…
- G reat team player with the ability create excellent working relationships across the group. Collaborative approach with all departments, particularly food & beverage and of course, the sales & marketing and entertainment/events team .
- Ability to break down barriers and resolving potential conflicts swiftly and effortlessl y
- Strong communication and presentation skills to all levels of management
- Creativity and innovation are essential!
- Basic graphic design skills required, including proficiency in tools such as Canva and Adobe Creative Cloud applications (Photoshop, InDesign, etc.)
- Photo and video editing skills are not required but encouraged.
- Ability to think outside the box and approach all issues with a completely fresh approach
- Ability to anticipate needs and over deliver wherever possible
- Candidates must think on their feet and use their initiative to solve problems and deliver solutions
- Excellent customer relations, communication, presentation and organization skills of utmost importance
- Comply with all safety and health department procedures, as well as, all state and federal liquor laws.
- Able to change direction and work on multiple project aspects at once
- Enthusiastic, passionate, able to enthuse and motivate others
- B ehavior consistent with Virgin Hotels Core Values: Fun, innovative, original and personable, and striving to deliver high quality and brilliant customer service
- Current, legal and u nrestricted ability to work in t he United States
- Minimum 1 - 2 years’ experience working with social media / digital marketing
- Degree in Marketing not required but preferred
- Ability to clearly and pleasantly communicate in English with clients, guests, vendors, teammates/management, in person , in writing and on the telephone
- Proficient in MS Outlook, Word, Excel and PowerPoint